French Revolution and Napoleonic Era Worksheet Essay

The French Revolution was a quest for liberty, and centered on people who wanted their freedom. They wanted to be treated as equal participants in the community, not as slaves for the royals or nobles. The peasants who represents more than 90% of France’s population, were working for their own families and everyone else as they paid much more in taxes. Brotherhood was the way of everyone coming together as one. Hubris is excessive pride in one’s self, people during the French Revolution did not want to admit they were wrong for what they were doing and that they did not want less entitlement then they had. Fiscal irresponsibility was brought on by the higher debts, and taxes were raised so the government could get out of the finical hole they were in. The democracy was a new construction of power where the politics were giving everyone the chance to be heard and to be equal. Technology at the beginning of the French Revolution was lacking, but as it continued throughout the years it became a resource at war. Liberty was the main goal for the French people, to be free from the poor work conditions they were in. The work environments for the peasants were horrible and needed to be changed. They were working to feed their families and the landlords. The landlords were taking all of their harvest and leaving them with nothing. The French government was not paying taxes and the lower class was paying twice as much to cover the royal community. They worked like slaves to barely get by and children were abused and be used to do more for less pay. Today we have freedom of speech, which is something that has not always been around. They were not able to stand up for themselves and they were discouraged from even thinking they were all born equal. Brotherhood was not only sticking by each other in your community but brotherhood within the church system. Christian brotherhood was part of the fraternity, one was identified by the social and religious links based on their Christian brotherhood. The second sense of the fraternity was if one were to follow the path of liberty and equality as a free pact. Brotherhood was a way of life for people during the revolution it was how they were able to find a moment of peace in all the bad around them. To act toward someone with the spirit of brotherhood is to accept them as they are, and treat them as you would want to be treated. Even if the government was not doing this, the peasants and the lower class people knew that to survive they needed each other. One person alone would die, but with people to help them along their struggle they will survive. Hubris was a big conflict in the French Revolution, between humility and the intoxication of power napoleon was his hands full of dangerous hubris. This is a natural human trait that can be negative if an individual was unstable at balancing humility and power while using his leadership skills for the good of others. Hubris in history were mostly a negative, significant opportunities that fell short and completely collapsed. The consequence for hubris to occur, is when a leader gains the flaw of hubris, so the decisions and behaviors are altered perfectly when the power starts to rise within. There were many military failures that resulted from the fatal flaw of hubris, just like in the Christian religion, Eve falls prey to the temptation to take the forbidden fruit offered by the seducer. Napoleon did things without thinking of the consequences, and only wanted to make himself  happy. Napoleon had a self-centered gratification at the expense of others, as long as he was at the top . One of the primary reasons the French Revolution began was because of the fiscal irresponsibility of the monarchy. The Clergy men paid no taxes and neither did the Nobles, as soon as they were given the name titles they were exempt from paying these for life. Since France was helping America, and still in debt from the previous war, France was in debt. The harvests were bad because of the poor weather conditions, and people began to starve. Since there was a shortage of money and food, people had to work for less and pay more. In order to make back some money, they confiscated all the church properties, to sell to the public to make extra money. Since the King was giving out money, the stock trade went up, there was relief and difficulties seemed to vanish into thin air. But, since it was money the more they printed, the lower the value of each of piece was. People blamed the rich fro saving their gold and silver, factories closed, and unemployment was on the rise. They prosecuted people who were hoarding and being greedy, they said that paper money was as good as gold. The government was the greedy one, the working class works hard for their money and they will keep it, where the rich will buy tangibles. Democracy was on the rise during the French Revolution, all centered around one thing, the rights of man. One side fought for the revolutionary new idea of democracy, and the other side was loyalist who were opposed to social reform and thought it would put the ancient British constitution into danger. The loyalist wanted their traditional values to be cherished like the church, social order, and the monarchy. The radicals believed in natural right, which everyone (not all women at the time) had the right to take part in politics, no matter what social class they belonged to. The loyalist thought that if everyone had rights and could vote on who they wanted that is would be dangerous. They did not want the poor being able to have an opinion, because there were many more poor than there were rich. The thought of being out voted and outnumbered at every election was scar some. Radicals were not afraid to say what they wanted, and they were ready to fight for those rights. Lastly, technology was being developed though out this entire revolution making things more and more complicated. While children and families sweated in mills working there was machines that were able to in and do the same job years later. The inventions of machines and hand tools, along with the use of steam and power. That all lead to the start of factories. Although all of these changes came on gradually, it happened fast for the people who had to use these new machines. The ability to weave cloth, and make yard would have taken much more time than it took with the new machines. Technology changed everything, for better or for worse. Better for the way things are made in mass, worse for the people who lose their jobs by being replaced by it. In conclusion, the French Revolution changed many things, we got a new government, technology, money, and rights as humans. Brotherhood is what kept people together when conditions got bad, even when the church properties were sold people kept their faith. Everyone played a role in this movement whether they knew it or not. The bottom will always find a way to fight and be heard where wealthy are only wealthy until they become too greedy. 2. Napoleonic Timeline For each date and location, identify the significant event that occurred and write a single-sentence description of the event. August 15, 1769 Napoleon Bonaparte was born on this day, in Ajaccio, Caosica Ajaccio, Corsica July 4, 1776 The Continental congress adopted the declaration of Independence. Philadelphia, Pennsylvania July 14, 1789 A Paris mob stormed into the Bastille Prison to show the Bourbon Monarchy,  this began the French Revolution. Paris September 21, 1792 The monarchy was abolished and France declared Republic France January 21,1793 King Louis XVI was executed on the guillotine for treason Paris August 22, 1795 the new French constitution was adopted, thus forming the Directory or Constitution of the Year III France November 15–17, 1796 A three day battle, Napoleon grabbed the flag and lead the assault across the Arcola Bridge and won Arcole, Italy 1798 Napoleon invaded and captured these countries during the Mediterranean Campaign of 1798 Malta, Egypt, and Syria November 9, 1799 Napoleon seized power and made a new regime called the Consulate, and the he was a dictator France February 9, 1801 the Treaty of Luneville was singed between the French Republic and the Holy Roman Emperor France II Lunà ©ville, France 1801 [The Concordat of 1801, July 15, 1801 Napoleon, papal, and the clerical representatives in both Rome and Paris. The Concordat was ending the breach caused by the church and confiscations Rome and Paris March 25, 1802 the Treaty of Amiens was a peace treaty signed by the French First Republic Great Britain, Spain and Netherlands. Made to put an end to the Second Coalition War, but lasted a year Amiens, France August 2, 1802 Napoleon was named consul for life, and was able to choose this own successor. France December 2, 1804 Napoleon crowned himself the emperor of France in the Notre Dame Cathedral in Paris. Paris October 21,1805 27 Royal Navy ships defeated 33 of Napoleon’s ships, he had not planned on fighting and lost 22 of his ships. Atlantic Ocean, near Cà ¡diz, Spain, and the Straits of Gibraltar December 26, 1805 A peace treaty between France and Austria, after Napoleon won the Battle of Austerlitz. Bratislava (Pressburg) June–November 1812 The Patriotic War, between Russia and French Army, Napoleon had a huge lose to Russia. This lead to more countries fighting back against Napoleon. Russia October 16–19, 1813 Battle of Leipzig, Russia, Prussia, Austria and Sweden all against the French Army. The largest battle before WWI. Napoleon wsa defeated, and was exiled to Elba that next spring. Leipzig, Germany April 11, 1814 Napoleon was banished from France and sent to the Mediterranean island of Elba. Paris March 20, 1815 Napoleon escaped the island and returned to Paris, regained followers and reclaimed this title as the emperor. France June 15, 1815 Napoleon was defeated at the Battle of Waterloo, this was the end of the French domination in Europe. Waterloo, Belgium May 5, 1821 Napoleon died from possible stomach cancer, even though some think he was poisoned. Saint Helena, South Atlantic

Friendships in “Of Mice and Men” Essay

Throughout life, one establishes friendships to better ensure their future. The novel Of Mice And Men, written by John Steinbeck, is about a group of traveling labor workers and the hardships that they overcome. The friendship between George, one of the main characters, and Lenny, a retarded man and of Candy, a crippled man, and his old dog, although different, they each share many of the same feelings toward each other. Also, by establishing these friendships, each partner is benefited and is given life motivation. However, all good things must come to an end, and when each partner is separated from their companion, their significant bonds are broken. Because of their established friendships, George, Lenny, Candy and his dog are able to live happy lives filled with joyous and exciting times. Throughout the book, many feelings are expressed between the relationship of George and Lenny and of Candy and his dog. Ever since they had lived together, George and Lenny loved and cared for each other every waiting day. Because [they] [had] each other, George and Lenny became more loving and compassionate, not just towards themselves, but also towards others (104). Unlike the other traveling workers who journeyed alone, George and Lenny were together, fighting off the hardships of The Great Depression with a loving relationship. This bond kept each others hearts pure and refrained them from turning bitter. Ever since Candys dog was a puppy, he and Candy had shared a trustworthy connection filled with loyalty for each other. In Candys younger years of life, when his partner was a good sheep dog, they had started a trusting relationship, which they carried out throughout the rest of their lives (24). Since Candy had his pup ever since it was born, Candy was its only master. Because canines are extremely loyal to their master, this loyal bond was able to flourish. Finally, because Lenny has been with George all his life, he feels a bond of trust between them and is completely loyal to George. During their early years, when George wasnt so kind to Lenny, he could have told Lenny to walk over a cliff and over hed go (40). Although George never did something this cruel, he did do some grueling things. He even got Lenny into fights. However, as time went on, he too became loyal and a trusting relationship grew. Even though these partners are very different, they still share many of the same feelings towards each other. In the relationship of George and Lenny and of Candy and his dog, each partner gains something and this is the motivation for the friendship. Because of Lennys mental state, as he travels with, and becomes friends with, George, he benefits by having a guardian to follow him around and keep him safe. Ever since they were young, Lenny just come along with George, and from that day forward he benefited from Georges safety (40). Lenny is retarded and his mind cannot process enough useful information to allow him to live a successful life, contributing to society. If George had not allowed Lenny to travel with him then Lenny would either end up homeless, in prison, or dead. In addition, because Candys dog is now useless, he benefits off Candy by receiving a guardian to protect him and guide him through the rest of his life. Although he had been an excellent canine in his day, because he aint no good to anyone now, his life would be futile if he did not have a guide for his remaining years. However, Candy did not care for him entirely out of kindness, he too benefits from their relationship. Because Candy is a cripple, he wants to feel like he is needed, and having someone that depends on him, allows Candy to live a joyous life. Although Lenny does not have much to give, George still benefits off their friendship by receiving a loyal companion to accompany him on his journeys. Because [they] travel together, George does not have to be burdened with the loneliness that could drive a man insane. George observes the other traveling labor workers become hard and lonely because they have nobody to converse with on their journeys. Although he benefits from their relationship, George pays dearly with his guardianship over Lenny. By establishing these relationships, each partner is benefited and given life motiv ation. Both the friendship of George and Lenny and of Candy and his dog lose their significant bonds when the partners are separated. Because Candy and his dog provide companionship for each other, when his dog dies Candy is left alone and unstable. Once his dog had been put up for the death sentence, Candy was left alone, pondering their wonderful memories together as he lied rigidly on his bed and stared at the ceiling (48). Candys purpose in life was now over, for he had no one that depended on him. Now the only thing that drove  him was the hope that Georges dream would come true, and that George, Lenny and he would get their own little plot of land. After George kills Lenny, although this was an act of kindness, George loses his purpose as a guardian. After he had pulled the trigger, George shivered and looked at the gun, for he knew that his guardianship was now over (106). George understood that it was his responsibility to kill Lenny. Although this act of kindness will burden him for the rest of his life, George still did the honorable thing. When Lenny died, George loses his dream of having a place of their own. By now, the dream had spread to more than just George and Lenny and when Lenny and their little place die away George becomes miserable and hurt (94). The time that followed this tragedy was the first time of Georges adult life with out Lenny. Also, up till now Georges purpose in life was to care for, and keep Lenny safe. With Lenny dead, George feels that his life had no purpose, for he could not keep Lenny from dangers grasp. When each friendship becomes separated, the still living partner feels no more purpose for life. Because of their established friendships, George, Lenny, Candy and his dog are able to live happy, joy filled lives as they overcome the hardships of The Great Depression. Although their significant bonds are broken when the partners are separated, when they are together, the partners benefit and share many feelings towards each other. Some say opposites attract, and buy using this scientific law to create friendships with different people; our society would be a friendlier and overall better place. Of Mice and Men by John Steinbeck New York : Covici-Friede, 1937

Appellee’s Brief Essay

Accused-appellant Pedro Sarmiento y Tordecilla together with co-accused Timeo Yhaap y Palparan and Antonio Olanne y Bergdugo was charged before the Regional Trial Court, 12th Judicial Regional Branch 15, Quezon City of robbery with rape. The case was docketed as Criminal Case No. 123456. The accusatory portion reads: â€Å"That on or about February 14, 2006, in Quezon City, Philippines, and within the jurisdiction of this Honorable Court, the above-named accused, armed with a knife, and gun, conspiring and confederating together, mutually aiding and assisting with one another, forced open the red Toyota Corrola Plate No. Apple laptop computer, black Nokia N91 cellphone, diamond engagement ring, green Lacoste handbag, and cash, all estimated to be worth P150,000. 00, all belonging to and taken against the will of said   all to the latter’s damage and prejudice; that on the occasion of means of force and intimidation, did then and there willfully and feloniously, have carnal knowledge of the said. Upon being arraigned all the accused including accused-appellant Sarmiento pleaded not guilty to the crime charged. The prosecution established the guilt of all the accused beyond reasonable doubt by presenting as evidence the testimony of the victim herself. She got out of the car to survey the damage when suddenly three men, two of which where armed, grabbed her, forced her car open and took her personal belongings inside the said car. Thereafter the all the perpetrators removed their mask one of them pointed a gun at her, took her to a nearby grassy area then and there forcibly raped her at gunpoint. She was able to identify Timeo Yhapp as the rapist and the accused-appellant Pedro Sarmiento as the one holding the knife and was jeering when she was being raped.

Strategic Marketing Report (Businesses chosen British Petroleum and Assignment

Strategic Marketing Report (Businesses chosen British Petroleum and General Motors) - Assignment Example It has seen many ups and downs over the years including issues of environment, government dealing, exploration sites, oil prices and such, but has remained strong, with a great market presence and brand equity. The second is General Motors. One of the heavyweights in the 20th Century automotive scene, GM saw bankruptcy in 2009 after many of its products and policies failed. With government holding and new management in place, GM is on the way to recovery. This paper analysis the strategies of these two companies, along with some suggestions that they could utilize in the near future. This paper will study the current marketing strategies of British Petroleum and General Motor. These companies are amongst the biggest players in their respective industries. However, the recent macro-economic environment has had an impact on the policies adapted by both. This paper will examine the specific marketing strategies and will give my own insight into them. General Motors Company is one of the largest automakers in the world, headquartered at Detroit, USA. GM employs around 235,000 people globally and has presence in 140 countries in various regions around the world (gm.com, 2009), with a complete brand portfolio of Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. According to company website, GM main business territory and market is the United States, then China, Brazil, the United Kingdom, Canada, Russia and Germany. GM has been through many peaks and troughs over the years but the recent taste of bankruptcy was a devastating low for the company. Having changed from General Motor Corporation to General Motor Company, GM has fortunately turned out fairly well from being in the decline phase. Whether this turnaround is successful for the company remains to be seen. There is still a need for GM to establish a culture with a more distinct and reachable vision and get the entire organization on board. The com pany still has

China may emerge as the world's largest economy by 2020 Essay

China may emerge as the world's largest economy by 2020 - Essay Example Therefore, by 2020 China will have greatest influence on the world trading system. China will be the largest exporter and importer of goods in the system. As of now the export market of China is focused on labor intensive products. But by 2020 it will consist of even hi-tech goods. As a result, the share of other major economies, mainly United States and Europe will considerably reduce. Impact on world monetary system: China had already raised voice against Dollar being dominated in the world monetary system. The main reason for this uproar is that China holds the world’s largest forex reserves. Moreover, China wants to increase the international role of its own currency, the Renminbi. The chance of Dollar getting replaced by Renminbi is very minimal. But the role of Dollar as a common settlement currency will significantly reduce. China will emerge as the largest consumers of many commodities and goods. Therefore, the chance of Yuan getting internationalized is practicable at least for settlement of the goods for which China is the largest consumer. (Kelly, 2009) Impact on the business strategies of Europe and US based multinationals: China’s emergence as the largest economy by 2020 will force many multinationals to rethink on their global strategies. The primary area to be focused is the pricing strategy.

Developing a New Plug-in Hybrid Vehicle (Marketing Plan) Essay

Developing a New Plug-in Hybrid Vehicle (Marketing Plan) - Essay Example The situation analysis has been conducted using PESTLE and SWOT analysis. PESTLE analysis disclosed that the macro-economic factors are favourable for Ford’s hybrid car market development. However, after the financial crisis, the purchasing power of the UK consumer has reduced and hence the demand of high cost hybrid cars will remain low for few years. High brand image and large portion of market share are the two major strengths of Ford in UK, and increasing competition and high production cost are the major threat for the company. Major target market consists of high income group people who are tech savvy and environmentally conscious. The marketing strategy has been planned after considering the marketing, financial and societal objectives. As per the features of four P’s, Ford is expected to follow differentiation strategy by bringing product developments. Promotional activities are important for spreading consumers’ awareness for hybrid cars offered by Ford and hence, it will follow integrated marketing communication (IMC) approach for better performance. The financial planning is done based on projected sales revenue, and the anticipated profit for the years will be minimum. However, with increasing demand in the following years, the profitability is expected to increase. For controlling, evaluation and adjustments of strategies, balanced scorecard (BSC) approach is very effective as it includes major business perspectives. Ford will also use financial techniques for evaluating the effectiveness of the marketing strategy. 2. Introduction Globalization has brought several improvements in the society. In the case of economic developments, globalization has helped to encourage the trade and business among the world countries. Besides, with time, there has been a significant development in the field of technology that further expands the scope of trade and business in the global market. This has encouraged free trade policies and oligopol y market structure. As a result, competitiveness among the players in a given industry has been intensified to a higher extent. This competitiveness has urged the companies to gain a competitive advantage for avoiding unnecessary competition and achieving an upper hand position in the market (Reid, 2002). In this process, in the post-modern business organisations, developments and execution of effective strategic marketing plans has become inevitable tasks for them. Marketing activities are used for a number of reasons, for example, for increasing sales revenues, for brand developments, for promoting corporate image, for gaining trust of local market, for cost efficiency and for sustainability (Burrow, 2008, p.260). An extensive marketing plan includes a number of tasks and activities like developments of mission & objectives, environmental analysis, formulation, execution and evaluation of marketing strategies & tactics. In this process, marketers have to consider multiple elements of marketing. The primary element of marketing is known as four P’s i.e. product, price, promotion and place. Business organisati

Political science (you can find the topic from sources) Essay

Political science (you can find the topic from sources) - Essay Example Anti-Federalists were alarmed that the Constitution would demolish civil liberties and genuine democracy if the states yield significant power to the new national government. They asserted that representation should be fair in all terms of directness and intimacy, with the government representing as many interests as possible. Politicians must then be substantively like the people they represent. They may not necessarily be the political elite, but instead, ordinary people who were educated enough to participate in political affairs. Anti-Federalists based this assertion the logic that those who were more responsible were less self-interested and those who knew their accountability were less prone to corruption. The people were more responsible than the political elite because they were more in touch of the realities of their local communities. They were less prone to corruption because they would be less vulnerable to damaging their representation to the local populace where they ca me from. The Anti-Federalists, furthermore, intended to have an outcome where there were small constituencies with many representatives, where the axis of power is on the states or local bases, not the national base of collectivity or community of interest. They wanted strong powerful states, not a powerful national government. These powerful states could make decisions regarding their political, social, and economic affairs without intrusion or intervention from the national government. With these goals, outcomes, and processes, Anti-Federalists were leaning more toward descriptive and participative forms of representation. The Federalists believed, on the contrary, the representation is a nationally-determined public good. They did not reject the states’ rights to representation, though they focused on a political arena of substantive representation. The states could represent themselves in Congress and to some extent, in Senate, but they should not be concentrated on their state

Schizophrenia in children Research Paper Example | Topics and Well Written Essays - 1000 words

Schizophrenia in children - Research Paper Example As the definition indicates, the major symptoms of this disorder include visual and auditory hallucinations, abnormal behavior, and strange feelings and they adversely affect the child’s ability to function normally and to maintain interpersonal relationships. To illustrate, a child who has developed schizophrenia may become shy and reticent and try to live in a world of his/her own. Nearly 50% of children with schizophrenia show severe neuropsychiatric symptoms. Although this mental disorder has no definite cause, it is often correlated to risk factors like family history. Some recent studies claim that brain changes and biochemical and environmental factors may contribute to the development of schizophrenia. Generally physical, laboratory and psychological examinations are conducted to diagnose schizophrenia in children. ... Prevention of childhood schizophrenia is less possible because many of the early signs of this disorder are very similar to the signs of other disorders. Treatments As discussed already, pediatric schizophrenia is a chronic condition and it needs lifelong treatment even though symptoms may be subsided during some periods of treatment. The treatment for childhood schizophrenia is generally led by a psychiatrist specialist. Since this disorder can affect many areas of the victim’s life, other professionals such as pediatrician, psychotherapist, family members, psychiatric nurse, and social workers are also included in the treatment team. Medications and psychotherapy are mainly employed to treat childhood schizophrenia (Loth & Pataki, 2012). Antipsychotic medications play a central role in treating this disorder although they have not been specifically approved for treating schizophrenia in children. Second generation antipsychotics or atypical antipsychotics are initially used to treat pediatric schizophrenia because they have fewer side effects. As Kuehn (2009) notes, Risperidone and Aripiprazole are the only two second generation antipsychotics that have been approved by the Food and Drug Administration to treat this mental disorder in children. Similarly, first generation antipsychotics or conventional antipsychotics are also used to control schizophrenia in children and they are equally as effective as atypical antipsychotics. However, conventional antipsychotics have more severe neurological side effects. In addition, psychotherapy treatments such as individual therapy and family therapy are employed to manage childhood

Expanding To Emerging Market Assignment Example | Topics and Well Written Essays - 750 words

Expanding To Emerging Market - Assignment Example This paper therefore investigates the various factors that justifies reasons for choosing emerging markets for investment and also looks critically into factors that must be taken before making such a move. The motivation for most global enterprises to expand to emerging markets relative to other growth oriented options is highly justified in the response that various emerging markets are giving to such new expansions that are coming from the emerging markets. Commonly, emerging markets were tagged as places of inactive global business because of the absence of needed infrastructure to be engaged in competitive globalised business orientation. But this phenomenon which dates back to the pre-2000s could be said to be a thing of the past especially when the argument is made in terms of technological advancement (Kanter, 2008). One factor that remains an open secret about globalised enterprise expansion is that most of these corporations that go into these forms of expansions depend gre atly on the power of the internet. This is because a lot of them engage in proactive virtual business engagements that require the exchange of communication, ideas, logistics and resources via the use of information systems and information technology. As emerging markets, especially those in African and the Middle East open themselves up for such forms of virtual business operations to take place and still hold on to their core economic principles as providing investor friendly environments for business, multinational corporations have no other option than to include these areas in their global expansion agenda. Having justified the importance of including an emerging market as a strategic option for global enterprise expansion, it is important to note that the actual act of moving into an emerging market must take place as a process rather than an event. What this means is that the act of moving must be characterized by series of preparations and planning that are focused and aimed at achieving a sustainable expansion program (Bremmer, 2005). Key among the processes that precede the movement must be a need for critical decision making to take place. As part of the decision making process, four key steps will be outlined for following. The first of this shall be a market feasibility study, which shall help in making decisions on the forecasted viability of the new movement. The second is a business strategic option that will be suitable for the proposed destination, whether it would be a focused option, differentiation strategy or cost leadership (Kim, 2008). Thirdly, decision shall be made on implementation approach to know the best form of implementation approach to use, noting that the presence of competitors allows for the need to have an entrant approach that readily catches the attention of consumers. Finally, an evaluation program that helps in taking decision on the workability of the plan shall be instituted. Whiles writing on the decision making proc esses, the issue of strategic option came up. Specifically on this, there are very important considerations that any company would want to make as a means of meeting the customised needs of consumers. From this perspective, two major considerations will be expanded, which are the bargaining power of consumers and the quest for differentiate products and services from consumers. For the former, the

Prisoner’s Education Essay Example for Free

Prisoner’s Education Essay Should prisoners be allowed access to online education at community colleges?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Distance education for prisoners is a good solution for instructional problems that were noted among prisoners. Lack of education would mean lack of the basic skills to create a better life and find a better paying job. Lack of education would mean lack of information and understanding about economics, business structure and social or community life. Failure to understand the environment will most likely result to challenge behavior. And that challenge behavior will grow to worst if one’s situation won’t change from worst to better in a given time. Access to education is very important to prisoners provided that the kind of subjects or coursework they are allowed to take will be limited and subject to higher approval.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Attitudes may change for the better but there is a big possibility that some prisoners may proved to be real problematic that a monitored coursework is better so access to education materials and information may also be limited and does not put the society or the police force at risk. It is advisable that a series of psychological test will be performed to the prisoners in order to assess and determine their potential and their ability to handle intellectual programs like distance learning. Internet access must also be limited to the sessions and all the homework will be done at the library of the correctional facility. Proper monitoring eliminates any potential risk in the system.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although there are a lot of learning and training programs provided by community colleges, prisoners access and allowed opportunities must be limited and carefully studied. The offender’s attitude can be determined on how they take the distance education delivery system. This formal education will make them earn a degree while in prison. What is important is that they get out of prison with a diploma (Wilson Ruess 173) and is ready to face the challenges of the labor market. Lower educational level does not compel these people to commit crime but it is indeed a great factor that influenced the person’s decision making process.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I firmly believed that prisoners are victims of their own environment and experiences. People and environment interaction have the ability to make and unmake people. Education will attempt to enhance basic skills and their ability to learn and assess certain situations that may be good or detrimental to their being and the well being of their community. Know that a person of limited options has much to tackle within himself in terms of self confidence or low regard to self, frustrations to alleviate life and the absence of voice in society. A person who does not understand the pathology of addiction and experience what acceptance to society and good life is will never grasp the meaning of being good to live a good life. He does not have any idea of what a good life is. He was so used to being bad he does not even know the meaning of good.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yes, for me prisoners need to be given the chance to access distance learning education in a limited coursework and selected programs that involves no risk at all. Police work or study of law is simply a no go or they may be able to study the system well. Prisons and correctional institutions should take advantage of technology to educate their prisoners. Technology has just given correctional institutions a very flexible and easier channel for the education of its prisoners. The only way to bring a nation down is to stop educating its people. The only way to improve the economy of a nation is to begin educating its people and giving them the skills needed and required by the labor workforce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I am certain that education is not to be regarded as their second chance. Education is to be regarded as the responsibility of the state and the community to help the person obtain the basic skills for survival and obtain comprehensive knowledge that will make him understand life, society and morality. The No Child Left Behind Act was very effective. Well then let us consider those who were already an adult when the Act was initiated. We are not to leave behind any member of the community. We are not to disregard their needs and discriminate them because of their challenge behaviors. They are a challenge to the state and to the society. And the only way I find that will bridge the gap of talking between an uneducated man and a moron is education. It helps sharpen the intellect to understand policies, law and their moral obligation to safeguard the well being of other people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We eliminate an enemy of the state by providing a structured online education. Structured is not brainwashing, structured means appropriateness of the courses that they are allowed to avail. Prisoners of higher age who are not adept to technology may be taught on how to make wise investments online. The process may be simpler and they only have to study the market fluctuations. Teach them to be entrepreneurs and keep them busy with school work. The key is teaching them to adapt the new lifestyle behind bars. Education is an opportunity for change not only for the prisoners themselves but for the state. This way the state will be able to increase the population of its professionals even behind bars. Society is not to condemn prisoners but they are to help them out of compassion. Negative reactions would mean no acceptance and outright denial of their ability to seek for a better life. Negative reactions solicit rebellion and feeling of abandonment which will result to commission of more crimes. I certainly agree that the only way to eliminate crime is to educate the person committing the crime. Works Cited Page Wilson, David and Ruess, Anne. Prison(er) education: Stories of change and transformation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Winchester, UK: Waterside Press, 2000.

British Heart Foundation Organisational Analysis

British Heart Foundation Organisational Analysis The British Heart Foundation is a not-for-profit organisation. We are the UKs largest heart charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Largest funder of research into heart disease in UK. Founded in 1961 Our head office is based in London and there are six regional offices. Employ 1807 staff. Heart and circulatory disease the UKs biggest killer 2.6 million people in UK living with heart disease. Income year ending March 2008 was nearly  £117 million Fund research, education/campaigns raising awareness, life-saving cardiac equipment and through BHF heart nurses, they help support patients suffering from heart disease. BHF has B2B customers, working in partnership with organisations such as Colgate, HSBC, Lloyds TSB, Weight Watchers and Scottish and Southern Energy. However, this study will focus on BHFs B2C customers. Number of SBUs trading, Events, VFR, Legacies, Prevention and Care therefore serving multiple customer segments. BHFs target audiences include Heart patients, at-risk groups, health professionals, and children and parents. As with most charities, those donating money, time and support to the BHF are typically 45 plus, ABC12s. 1.2 BHFs Philosophy The philosophy of an organisation refers to its business approach, it is the principles that underlie its whole operation; the philosophy is what guides the organisation. Organisations may operate under one of three philosophies; they may be product, sales or market oriented (Lancaster and Reynolds, 2005). A product oriented organisation focuses on their existing products, their goal being to produce them as efficiently as possible. There is little, if any, consideration of the needs and wants of their customers or the market. A sales-oriented organisation, although recognising their competition, still devotes little in the way of considering the needs and wants of their customers. The sales-persons role is key and their goals are typically short-term with success being measured in terms of sales (Lancaster and Reynolds, 2005). A market-oriented organisation holds the customer at the centre of all its activities. In contrast to the sales orientation, where marketing is likely to be restricted to a marketing department, the marketing-oriented philosophy is one that permeates the whole organisation; every department recognises the central importance of the customer. There is an emphasis on understanding their target audiences; identifying their needs and satisfying them. (Lancaster and Reynolds, 2005). Products and services are developed with the target audience in mind, in fact extensive research into the customer needs and market conditions is conducted to inform the development. Andreasen and Kotler (p38, 2007) Marketing orientation means marketing planning must begin with the target audience, not with the organization The BHF follows a market oriented philosophy, Target audiences are a central focus of the organisation; the organisation only exists as a result of their audience. The focus on their customers is demonstrated not only by their current strategy to make the organisation more relevant to target audiences, but also by their corporate objectives (see appendix 1), which are customer focused; based on fulfilling their needs and attaining a high standard service. The organisation is dedicated to instilling the market-approach organisation-wide, for example internal marketing workshops are frequently held, aimed at the non-marketing departments. Lancaster and Reynolds (2007) claim that to achieve their corporate objectives, the market oriented company must recognise that they do not exist in a vacuum; rather, the external environment is dynamic and constantly changing. Whilst it is essential to identify and anticipate the needs and wants of their target markets, and know how best to respond to these with the most efficient use of the resources available to them, it is important that this is done within the context of their ever-changing external environment and the opportunities and threats it poses. Therefore, for a market-oriented organisation such as the BHF, the role the marketing plan plays is a crucial one. It operationalises the organisations philosophy and ensures the organisation actually is market-oriented and provides a route the organisation can follow to ensure this. As mentioned in 1.1 the marketing plan requires a great deal of research scanning the environment and aiming to meet the customer needs and wants (Beamish and Ashford, 2008). The role of marketing information and research in conducting and analysing the marketing audit The Role of Marketing Information and Research In order for an organisation to operate a market orientation and remain customer-focused, information and research is essential. When undertaken properly it can provide a thorough understanding of target audiences and the micro and macro markets. The findings guide the direction of the marketing plan and with the right information and research subsequent decisions will be informed ones and it will be possible to make more realistic future predictions. Failing to gather data and research poses serious risks; without it an organisation is effectively operating in a vacuum, future decisions are uniformed and there is no customer focus. (Beamish and Ashford, 2008). Collecting Marketing Information There are two ways of collecting marketing information; secondary and primary. Secondary data is information collected for a purpose other than for the current research. External sources of secondary data include third party databases such as keynote and mintel, government statistics, national and trade press and the internet. In addition, there are also a number of internal sources of secondary data, for example a Customer Relations Management (CRM) database providing demographic (age, gender, address, occupation) and lifestyle data (where, what, when and how they buy, how much they spend, religion). Other internal sources include customer complaints, sales reports, personnel, information on their products and services, prices, retailers, internal training of staff, marketing budget/spend, communications spend and results of previous market research studies. Much of this data may be held on a central database The Marketing Information System (MkIS), this can provide substantial inf ormation, fulfilling some research needs, however to obtain bespoke, targeted information to fulfil all research needs primary data is necessary (Taghian and Shaw, 1998) Primary data is data bespoke to the research project. It allows for a more detailed analysis specific to the organization. External sources of primary data interviews, focus groups and surveys. Internal data can be gathered through interviews with staff. Conducting Research within BHF Secondary: OneCRM Third party databases Subscribes to specialist magazines such as ThirdSector, Marketing Week and PR Week Information on external environment. Primary: Recognises importance of bespoke research uses external agencies (FIND NAME RESEARCH NOTES!!). Important to note that there are only 2 other chest and heart charities in CAF top 500, third party data therefore often only relates to charity or health charity sector, not very specific. Use surveys and focus groups. 2.4 Conducting and Analysing the Marketing Audit Environmental scanning is necessary to conduct a detailed marketing audit; it requires both primary and secondary information on both the internal and external environment. To analyse the internal environment we need to consider: Product, Price, Place, Promotion, People, Process and Physical Evidence (7Ps) and Staff, Style, Shared Values, Systems, Structure, Strategy and Skills (7Ss). This data is specific to the organisation and therefore internal sources such as sales reports, CRM databases, staff interviews, internal observations and staff intranet are used. To analyse the external environment we need to consider factors such as political, economical, social, technological, environmental and legal (PESTEL) as well as suppliers, publics, intermediaries, customers and competitors (SPICC). This requires information sources such as third party reports, newspapers, trade magazines such as ThirdSector, focus groups, surveys and interviews of existing and potential volunteers/beneficiaries/supporters. Marketing audit and their key issues and their implications for the plan 3.1 The Marketing Audit The Internal Environment This refers to those factors the organisation has full control over. To identify the strengths and weaknesses of BHFs internal environment the 7Ps marketing mix and McKinseys 7Ss framework were used (appendix 2). These consider 14 elements such as product, price, place, promotion, strategy, structure staff and skills. In addition there are also models that can be used to help analyse certain elements, for example the BCG matrix (appendix 2) and value chain analysis. The Micro Environment To help identify the opportunities and threats that exist within BHFs micro environment the SPICC model was used (appendix 3), which considers 5 factors an organisation has partial control over; suppliers, publics, intermediaries, customers and competitors. To help analyse these factors the Product Life Cycle, Porters Five Forces model (appendix 3) and the Value Systems Analysis can be used. The Macro Environment An organisation has no control over influences within the external environment, however it is important to scan the environment in order to identify the opportunities and threats that may exist and to make informed decisions to prepare for them. When scanning BHFs external environment the PESTEL model was used (appendix 3), this categorises the forces into political, economical, social, technological, ecological and legal. Having analysed the internal and external environment a SWOT analysis can be conducted (figure 2), whereby the key strengths and weakness of the BHF and the opportunities and threats facing them are identified. Bringing together the strengths and weaknesses enables the identification of BHFs core strengths; their distinctive competencies (DCs), and from the opportunities and threats their critical success factors (CSFs) can be identified. CSFs Little direct competition. Many customers with a link to the cause. Media attention surrounding issues BHF tackle. Large prospect market. THREATS The credit crunch: decreased disposable income, corporate donations, legacies (accounts for 40% BHFs income). Direct Marketing not as effective as it used to be for charities (not seeing a return on investment). Hard to obtain the details of new people. More health and medicine charities than any other type, therefore a lot of competition especially as many tackle similar issues e.g. smoking, obesity. Many people find it embarrassing and give socially desirable answers when discussing issues such as obesity and exercise, i.e. issues the BHF deal with research unreliable. Governments Digital Britain Initiative could leave the BHF looking out-of-date. OPPORTUNITIES Many customers have a link with the cause potential to engage with our audiences more directly and build long-term relationships. There is a large prospect youth market opportunity to increase revenue and market share. Little direct competition, one of just 3 heart charities in top 500 opportunity to maximise differentiation. Companies are placing more importance on Corporate Social Responsibility provides more B2B opportunities. More media attention surrounding the issues BHF tackles such as food labelling and obesity raises profile. Governments Change4Life campaign has given BHF exposure. WEAKNESSES Lack of perceived relevance to the target audience hard for them to engage with BHF. Many generic products that arent customer friendly. Website is hard to navigate much information available, but buried under links. Low staff turnover lack of fresh ideas and perspectives in the organisation. Staff close to or highly driven by the cause find it hard to see general public perception. Regional offices developing their own structure, meaning BHF messages may appear inconsistent on a national level. STRENGTHS Strong and trusted brand. Market leader (number 1 heart charity in UK) Large integrated CRM large pool of customer data Highly motivated -dedicated and driven by cause. Recently launched large multi media campaign Connections increased awareness. Strong demand/need heart disease is the biggest UK killer. A number of large corporate sponsors give access to large audiences. Many professionals working for BHF high calibre and solid knowledge base. DCs A strong, trusted brand. Large CRM database. Strong demand. Large corporate sponsors. 3.2 Key issues faced by the BHF and their implications for the plan The SWOT analysis highlights the key issues now faced by the BHF, these are shown below: Key issues the BHF faces and their implications to the marketing plan. Key Issue Implications to the Marketing Plan Credit Crunch reduction in disposable income, therefore less donations slump in the housing market, therefore reduction in legacies reduction in corporate donations Income reduced therefore a tighter budget need to generate alternative, cost-efficient ways of raising funds go for low risk options such as building on existing relationships rather than investing a lot of resources trying to make new contacts. Increasing competition from other health charities. BHF needs to maximise their advantage of having little direct competition and emphasise their differentiation by highlighting unique aspects of the BHFs work rather than those that are similar to other charities and make it relevant to target audiences. Direct Marketing no longer an effective communication media for charities. Need to use alternative communication media that are equally accountable yet more effective possibly making more use of new media. Large prospect market. Targeting this market will require a great deal of resources, however in the short term; given the economic climate it is perhaps not the best time to try to enter this market. It is a great opportunity that should be should be considered in the long-term. Very high priority given to cost savings and operational efficiency, even more so due to the recession often results in generic products (Bruce, 2007). Need to optimise the use of the OneCRM database and increase product customisation. The Digital Britain Initiative is set to secure the UKs place at the forefront of innovationà ¢Ã¢â€š ¬Ã‚ ¦and quality in the digital communications industries rapid development could leave the BHF behind. Plan needs to make better use of new media, possibly going out of the BHFs comfort zone. Having conducted the SWOT analysis and considered the key issues, the BHF is now in a better position to set their objectives and determine their strategy. Referring back to figure 2, the DCs are well supported by the CSFs; there is a good match. Therefore we can afford to set higher level marketing objectives (discussed in section 4.1). This creates a gap, identified through gap analysis, between the initial forecast (where we will be if we continue to do nothing) and the new objectives. Taking the SWOT analysis into consideration I believe this gap can be bridged through establishing a product development growth strategy, this is a moderate risk strategy, which the match of the DCs and CSFs supports. The BHF will also operate a differentiation competitive strategy (appendix 4); we need to emphasise our unique selling point amongst all the other health charities. Although, other product lines may also contribute in closing the planning gap, the remainder of this plan will focus on the BHFs new product. Task 02 Red for heart campaign London to Brighton Bike Ride New Product B2B Corporate Partnerships World Events Regional Events Sponsored School Events SBU Marketing Marketing Objectives for the BHFs New Product The BHFs New Product The BHF will launch a B2C membership service that will allow them to engage directly with a large audience and encourage the development of long term relationships. Members will receive information on how to improve their heart health. Upon registering the member will receive a welcome pack containing a heart risk tape measure, a guide to heart health, a 5-a-day food diary, a heart matters fact card and a membership card. They will also receive access to the heart matters helpline, receive email alerts tailored to their needs (healthy eating, getting active, quitting smoking and well being) and will have an online account with a homepage that is regularly updated according to their stated interests upon sign up. Their membership will also provide them with special commercial offers. This is a free service because it is a belief of the BHF that heart health information should be available to all. 4.2 Marketing objectives for the BHFs Heart Matters membership service There is a hierarchy of objectives with three levels; corporate, functional and operational. At the corporate level they start off more general and are long-term and get more specific the closer the planning activity gets to the tactical implementation stage (p23 Robert et al, 2005). Corporate objectives are often expressed in financial terms, for example referring to return on investment (ROI) and return on capital employed (ROCE) (Beamish and Ashford, 2008). However, for many not-for-profit organisations, including BHF, although still long-term, they can be much harder to measure. They are typically based on the needs of the beneficiaries, now and for the future. [They] set out the direction of the organisation; they are a statement of its prioritiesà ¢Ã¢â€š ¬Ã‚ ¦Everything the organisation does should be related back to a [corporate] goal (accessed on 10/04/09 10.30 at http://www.ncvo-vol.org.uk/index.asp?id=488) Functional objectives are more specific than corporate objectives, often medium term referring to percentage increase in sales or market share. These then feed down to the operational objectives that are short-term and much more specific based on the 7Ps marketing mix, for example to offer a 10% discount for 2 weeks. Therefore when setting the marketing objectives for Heart Matters, they should support the corporate objectives as well as reflecting the close match between the DCs and CSFs. With regards to Heart Matters, the BHF have three options. The first is to take the view that the BHF is doing a lot of work directly related to their corporate objectives, therefore Heart Matters should be all about raising funds to help finance this work. The second is that Heart Matters should primarily focus on the need of the beneficiaries, the third is a middle-of-the-road option, whereby the need is addressed to a certain extent, but the service must be self-financing. We believe Heart Matters should initially be about addressing the need of the beneficiaries as this would provide the best opportunity to reach and engage with a wider audience. Keeping in mind the objectives should be SMART (specific, measurable, attainable, realistic and time bound) the marketing objectives for Heart Matters are as follows: Marketing objectives for Heart Matters Membership Service Objectives To recruit over 300,000 members, with less than 7% annual attrition by 2012. This helps support the BHFs objective to provide vital information to help people reduce their own heart health risk once recruited, members will have access to heart health information to help improve their heart health. Hitting this target would indicate increased engagement with supporters. For 20% of donors to make a donation by 2012. 30% of the general population donate to charity; however, this may be skewed (as heart conditions are more prevalent in low income areas). This supports all objectives, as funds raised are invested in helping achieve BHFs objectives. For example, to achieve objective 1 (appendix 1) the BHF will provide funding, equipment and facilities to achieve the best results. Therefore, funds raised will support this. For 40% of members recruited to have engaged with another BHF product/service by 2012 e.g. to have participated in an event, donated, made a purchase from the online shop or catalogue. This serves to increase public involvement in heart health, to help achieve objective 2 (appendix 1). Achieving this target would indicate an increased understanding of the work BHF does and an increased involvement of BHF supporters. 5. Segmentation, Targeting and Positioning of Heart Matters. 5.1 Segmentation Customers are very diverse; therefore the same product and tactics will not appeal to all of them. We need to use segmentation; the process of dividing the market into specific groups of consumers/buyers who share common needs and who might require separate products and/or marketing mixes (Kotler, 1998 as cited in Ashford and Beamish, 2008). B2B and B2C markets each require different techniques to do this, as Heart Matters is a B2C product consumer segmentation will be used. Consumer markets can be segmented based on the following criteria: Geographic segmentation is based on variables such as region, population density and size of the area. Demographic segmentation uses variables such as age, gender, income, occupation, ethnicity and social class. Geo-demographic segmentation is a combination of the above, assumes that people either socialise according to class and occupation, or their lifestyles and geographic factors (Ashford and Beamish, 2008). ACORN (A Classification of Residential Neighbourhoods) is a system commonly used to segment the population according to geo-demographics. Psychographic segmentation groups according to lifestyle using variables such as social activities, interests, opinions and values. Behaviouristic segmentation refers to customer behaviour, segmenting based on variables such as benefits sought, purchasing rate and usage rate. Segmentation for the BHF differs depending upon whether the market to be segmented is donor or beneficiary. When segmenting the donor market, all of the above criteria are important, however when segmenting the beneficiary market, behaviourist segmentation will typically be given priority (Bruce, 2007). There will be 2 main phases to Heart Matters; the first will target beneficiaries. Upon recruitment of the target beneficiary groups the product will move into its second phase, to raise donations, therefore the target beneficiary groups will be further segmented and new target groups identified (for example this will determine those members receiving a  £5 donation ask and those receiving a  £15 one) . This report will focus on phase 1, therefore segmentation will be specific to the BHFs beneficiary market (for further information on phase 2, please refer to appendix 5. As previously mentioned, the BHF gives priority to behaviourist segmentation when segmenting their beneficiary markets. Potential segments Heart Matters could target include: Seeking help recovering from a heart condition Seeking help living with a heart condition Seeking information on caring for someone with a heat condition Desire to improve their lifestyle Desire to improve their diet Frequent user of BHF products/services Infrequent user of BHF product/services Use products and services from a variety of health charities Loyal to an alternative health charity Although behaviourist variables form the basis of segmentation, further segmentation is necessary as within these groups there are still huge differences from one customer to the next. Further, given limited resources it may not be possible to serve everyone within a particular needs group. The BHF also use the other criteria to identify additional segments: Geography: The BHF is a nation-wide organisation, however they segment according to Densely populated areas Large metropolitan areas Areas of low income Demographics: Parents educate about keeping their childrens hearts healthy 65+ higher risk of heart disease, inform on how to reduce risk 30-45 leading busy lives, but still have a chance to make a change 7-16 to educate about the importance of keeping their heart healthy Sedentary occupation High stress occupation Geo-demographic: Segment into different ACORN groups all of which are within the BHFs beneficiary market as heart health information should be made available to everyone. The market is segmented according to ACORN group as solutions and recommendations may differ depending on income and social class, for example EF14 category affordable healthy recipes, gym-free ways of keeping fit. Psychographics: Internet-savvy Dependents Families Older couples (no children or left home) Gym Members 5.2 Target audience for Heart Matters The marketing of Heart Matters will follow a differentiated strategy, that is Heart Matters will only be targeted at certain segments of the total market and the marketing mix (section 6) will be tailored towards these target segments of the market. Figure 4 below shows the target groups chosen for Heart Matters Membership. Recovering/living with heart conditionhigh risk Glasgow and London Age 50+ Behaviour Geographic Demographic Target groups for Heart Matters Target Group Reason for Choice Recovering/living with a heart condition and high risk groups. This is a large market; heart and circulatory disease is the UKs biggest killer, almost 2.6 million people are living with heart disease. It is a current strategy of the BHF to make the organisation more relevant to target audiences; this is a large audience where the need is currently greatest and it is important to ensure the BHF is made relevant to them. These are issues that are unique to the BHF, no other large charity tackles them targeting this group provides an opportunity to highlight the BHFs differentiation. Glasgow and London As this is a new product, and one which is free it will initially be launched into just 2 cities, this is to reduce the risk involved. Densely populated cities give a wider market reach. Glasgow has been chosen as there is a high concentration of heart disease, London has been chosen as people living here tend to have a faster pace of life, encouraging them to be unhealthy. Initial rates of membership registration of the two cities may give an indication of where to roll the membership out to. Age 50+ Heart disease is more common and risk is greater in older people. Further, a survey under-taken by one of our corporate sponsors Fitness-First revealed that of all age groups the over 50s showed the greatest percentage eating healthily, this indicates a large market that would be receptive to health-related information. In addition, this is the baby-boomer generation, a large percentage of which are wealthy home owners may provide significant fundraising opportunities in phase 2. 5.3 Positioning Heart Matters Having selected the target segments, it is important the service is then positioned with their needs and requirements in mind. Positioning is the act of designing an offer so that it occupies a distinct and valued place in the minds of target customers (Kotler et al, 1998). The target segments are likely to have concerns, it is therefore important the service is positioned as reassuring. However, we do not want to be patronising and compromise our brand, the service tackles serious issues so needs to be positioned as a provider of expert advice. Each customer treated as an individual, we wish the service to be viewed as providing customised, not generic information. Figure 4 below shows how we would like our target audiences to perceive our service. Customised Reassuring Expert, trusted advice Generic Inaccessible Amateur advice Depressing Accessible Perceptual Map for Heart Matters Marketing mix for the BHFs Heart Matters Membership Service Strategy Justification Product USP (Unique Selling Point) Core product: USP no other charity provides information and advice specific to living with and recovering from a heart condition. Supports our competitive differentiation strategy. Secondary and tertiary product: Carbon Copy many other charities provide free membership services offering newsletters, free calendars, membership cards etc (appendix 4) Price Intermediate strategy, in terms of the value the customer will place on the product. This supports our quality of information positioning and selective marketing strategy. Heart Matters core product has a USP; however we want it to be available to everyone within our target market, not just a specialist group, so therefore skimming is not applicable. Price penetration is also not applicable as this is a strategy typically used for lower quality, carbon copies therefore does not support our quality of information positioning strategy. In addition we do not want to target everyone within the beneficiary market; this is a new product, do not want to appear low quality and generic, the intermediary price strategy supports this. Place Dual distribution use both direct and indirect (via intermediaries) distribution to the customer. Selective Distribution Interdependence BHF retains full control. Dual distribution: the core product will only be distributed directly, this is essential to support the expert positioning and give the BHF full control over the service. Indirect distribution of the core product may confuse customers and fail to relate it to the BHF. Indirect distribution of Heart Matters registration and materials. This will give a greater access to the market and provide customers with the option to register in person or online. Selective distribution will give access to the right customers i.e. our target groups. This also supports our quality positioning strategy and intermediate price strategy, as we can choose intermediary locations that support our brand such as pharmacies. Intermediaries will be interdependent the BHF will retain full control. This is because the BHF has a strong brand and a greater understanding of the customer needs, particularly as this is a service aimed at beneficiaries. Giving independence to intermediaries may risk bad PR for the BHF. Promotion Objective Differentiate and Inform Str

Livestock Slaughter Animals

Livestock Slaughter Animals Livestock slaughter: Processes, concerns and regulations The slaughter of livestock animals is an essential part of the world today. There are many methods and tools that can be used on the livestock. Slaughtering is performed for many reasons, the most common would be for human consumption but there is religious slaughter that is also practiced in many parts of the world. There are many laws that are enforced to ensure that the slaughter of livestock is conducted correctly and humanely to guarantee the safety of the products that are used for human consumption. The history of slaughter started as a way of survival, as humans began to become civilized they discovered that it was easier to contain the animals that they previously hunted and to put them on high protein diets to increase their weight. The more weight, the more useable product that came from the animal. Today slaughter is no longer just for survival, it is also used to control the livestock population. Although human consumption is still the primary reason, if animal slaughter did not exist their populations would increase dramatically and would become overpopulated causing inbreeding and risk of disease. The common practice of slaughter starts with the initial killing of the animal, either by a firearm shot to the head or a stunning method which is also applied to the head. The animal is then hoisted up by its hind legs with meat hooks inserted into made slits between the bone and tendon just above the hocks. The processing of a cow starts with the expulsion of the insides. Certain edible parts can be kept such as the heart, liver and intestines which can be used as casings for sausage mixes. This starts with the cutting through the hide on the hind legs just below the meat hooks and continues down the cow so the insides can now be removed. Removal of the insides is easily done and virtually mess free if an empty barrel is pressed against the chest of the animal and the insides are then rolled into the barrel as you cut down the belly. After the animal is cleaned out it is then skinned, which is the removal of its hide. Next the head and legs are removed from the animal, this is usua lly done with a hacksaw or a reciprocating saw specially made for the butchering of animals. The carcass is then cut vertically into two halves and stored into a cooler. The purpose of the cooler is to prevent microorganism growth on the carcass so it will delay decomposition of the carcass. After the carcass is fully chilled it is then brought out into the butchering end of the facility. The end of processing the animal starts with the halving the halves, so the full carcass has now been quartered. Specialty cuts are then made from here like your T-bone steak, chops, ribs, etc. All cuts of meat that are made go through a process called de-boning. It is a simple process where you make the specialty cuts, trim fat, and remove any bones and defaults in the meat. The extra meat, also called â€Å"scraps† are then put into a grinder and made into ground beef. From here it is basically the customers choice on what they desire from the animal and it is then wrapped and put into a storage freezer for the customer to pickup. Ritual, or religious slaughter, is also practiced in many parts of the world and is still practiced today. These slaughter practices are sacred and have to be performed a certain way in order to be considered religious. This type of slaughter is usually performed with the sacrifice of an animal. The difference between regular slaughter houses and ritual slaughter is the way that it is performed. The sacrificial animal has to be terminated in a certain way, usually by bleeding out and some parts of the animal can not be consumed. The two most common types of ritual slaughter are Kosher slaughter and Halal. (J.M. Regenstein, 2003) Kosher slaughter is the law of Kashrut, it is practiced by the Jewish religion but not every one in this religion follows the kosher practice because of the todays society and the practice is thought to be an outdated ritual. This practice is based upon the act of faith and being obedient to God, many of the kosher laws are derived from the Old Testament in the Bible. In order for the food to be considered Kosher, only certain livestock animals can be used such as beef, sheep, goats, and deer with no flaws or diseases. The â€Å"law† of this is that only animals that chew their cud and have cloven hooves are considered to be kosher. (J.M. Regenstein, 2003) The processes of the ritual slaughter is that as much blood as possible has to be drained from the animal, since in this religion it is forbidden to ingest the blood of the animal. The common practice of draining the blood of the animal is to cut the animals throat with an extremely sharp knife. The carcass is then hung so that the blood will drain out, after being hung, the carcass is washed and salted with â€Å"kosher salt† and cooked to well done. Halal is another form of religious slaughter that is practiced by the Muslim religion. Halal means lawful or permitted and the opposite of halal is haram which means unlawful or prohibited. Many foods are referred to as being either halal or haram. The animal must be slaughtered with only the use of an extremely sharp knife. One of the major arguments about religious slaughter is that it is considered cruel to the animal and is not a humane act of slaughtered because of the restraint methods. Most slaughter plants restrain the live animal in an upright position before the initial killing of the animal, but there are also some religious slaughter plants that hang the live animal upside down and then do the killing. Hanging a live animal upside down has many negative affects such as the possibility of harm to the animal and also to the people performing the practice. (J.M. Regenstein, 2003) Minnesota state law states the following as the humane way to terminate a livestock animal. The law requires humane slaughter of livestock, defined as any method of slaughtering livestock which normally causes animals to be rendered insensible to pain by a single blow of a mechanical instrument or shot of a firearm or by chemical, or other means that are rapid and effective; or by methods of preparation necessary to Halal ritual slaughter, Jewish ritual slaughter and of slaughtering required by the ritual of the Islamic or Jewish faith. â€Å"Livestock† under this act is limited to cattle, horses, swine, sheep and goats. Any slaughterer who by act or failure to act violates section 31.591 is guilty of a misdemeanor and shall be punished accordingly. (Minnesota State Statute: 31.59-592) There are many different methods of slaughtering that are practiced. The cheapest would be a firearm shot to head of the animal; the most used would be the stunning method, where there are multiple stunning tools and practices. There is also a captive bolt, electrical, gas and anoxic stunning methods that are used as well. The most controversial method of slaughter would be the stunning of an animal because if not done correctly can cause only nerve damage while the cow is still conscious and alive while being processed. Recent concerns about captive bolt stunning in livestock is the spread of BSE (bovine spongiform encephalopathy), also know as, mad cow disease. A possible risk in using this method is that when the animal is stunned that the brain matter is forced through the jugular vein and passes through the lungs and enters the edible carcass. This poses a threat that if the animal being slaughtered had the BSE prion, an infective protein agent, in their brain and this is passed into the carcass and then later sold for human consumption. (Anil, M.H., 2001) Variant Creutzfeldt Jakob Disease (BSE in humans) is another concern when discussing methods of stunning in slaughter. This disease is caused by the consumption of contaminated central nervous system tissue that had been passed through the body of the animal into the edible parts of the carcass. (Paul Brown, 2001) The most recent topic of interest in the livestock industry today is the Bovine Tuberculosis (TB) and the effect it will have on, not only the cattle farms, but the slaughter houses themselves. The slaughter plants will now have to increase their sanitation practices to prevent the disease from spreading from carcass to carcass if an infected animal were to be brought in to be processed. With limited funding for the TB infected herds, most farmers are just taking their animals in and butchering them because they either cant sell them because their infected or cant afford to have their entire herd tested. This brings up another issue of an overload of animals to be slaughtered and the fact that if they are bringing in cattle that are infected or have the recessive gene that it would be spread to other carcasses. Millions of pounds of red meat are already being commercial produced, which means how much red meat is currently being produced and sold. So, if every farmer were to bring his cattle to slaughter because they cant afford to TB test their herd, the amount of red meat production would increase dramatically and could cause an overload of product. This also causes concern for the consumers who are afraid to purchase the byproducts because of their fear of contracting the diseases that are now the primary concerns in the livestock industry. This graph shows the trend of red meat production of the past two years and the beginning of the 2008 year. As you can readily see that the numbers are already significantly higher than the past two. The slaughter of livestock used to be a way to support the high demand of meat products and to eliminate overpopulation, but with the changing of cultures, it has become a hassle. There are so many health issues and not enough inspectors to oversee all the types of slaughter plants; that diseases are slipping through into products that are later sold to consumers. There are several types of slaughter plants and not all of them are equally inspected either; this could be one of the many problems with the control of disease of the end products. There are generally four types of slaughter plants; FI, TA, NFI, and custom exempt plants. Federally inspected (FI) plants transport meat interstate and they have to employ federal inspectors to comply with USDA standards. Talmedge-Aiken (TA) plants are under the USDA responsibility for inspection. Although considered federally inspected, the inspections are carried out by state employees. Non-federally Inspected (NFI) plants sell and transport only intrastate. There are individual state standards where state inspectors have to comply with and mobile slaughtering units are considered farm slaughter and are excluded from this. Custom-Exempt plants do not sell meat but operate on a custom basis. The animals and meat products are not inspected but the facilities are, and have to meet health standards. Custom-Exempt plants are considered NFI plants and head kill is included in NFI totals. (Agricultural Statistics Board NASS, USDA, 2006, PP 21/23) Every slaughter plant has sanitation requirements and procedures that they have to follow in order to keep their business running. The requirements are met and periodically checked by inspectors, either federally inspected or state inspected. These inspections are made to ensure the quality and safety of the meat that is being sent out from these plants. To ensure this quality of production, humane slaughter of the animal is required also. What is considered humane? This is a rising question to many inspectors and slaughterers, and this question is still unanswered to many of them. What is thought to be humane may in fact not be humane to the animal, and since we cannot feel its pain we cant determine whether the methods used are painless or not. And this is why slaughter laws have come into effect. The first law of humane slaughter was voluntary and came into effect in 1958. The law required that the livestock to be rendered insensible to pain. This was achieved by a blow, gunshot, or electrical or chemical means; it was to be rapid and effective before shackling, hoisting, casting, or gutting. (animal law statutes, citation 7 USC 1901-1907, 2008) The law that is currently enforced by the United States Department of Agriculture (USDA) is known as the Humane Slaughter Act. This act became effective in 1978 and instead of being voluntary this law is mandatory for all slaughter houses. The only exception to the statutory requirement of rendering the animal insensible to pain; is ritual slaughter, which still needs to be approved in order to be carried out. The Humane Slaughter act of 1978 concludes that the use of humane methods on livestock for slaughter results in a safer environment and better working conditions for persons engaging in the slaughtering practices. This also improves benefits for producers, processors, and consumers that tend to accelerate a constant flow of livestock and byproducts across state and country borders. If the humane slaughter of livestock continues, the end products and consumer satisfaction will remain steady and will bring comfort to those who anticipate disease spreading because of unlawful slaughtering practices. (Animal law statutes, citation 7 USC 1901-1907, 2008) The slaughter of livestock is not only a high demand of todays population, but it is also a necessity. It is beneficial to the human race, economy, and is becoming a world renounce trade. With the world today, slaughter has evolved from a way of survival to becoming versatile and plays an important role in the economy. The slaughter of livestock is an essential part of the human lifestyle and will continue to deliver and progress with the ever changing future of the world.

Alcohol Policy Done Wrong :: Argumentative persuasive Alcohol Policy Essays

Alcohol Policy Done Wrong When I was elected Interfraternity Council Treasurer in December of 1997 I knew I was in for a long semester, but I never knew what might evolve. I was elected in the wake of alcohol problems across the country. The only alcohol problem I knew of that had happened at the University of Arkansas involved a fraternity on bid day (the day when new freshman receive their invitation to a fraternity house). It involved two students that drank so much alcohol that they had to be rushed to the hospital. Both students were released from the hospital and the fraternity was placed on alcohol probation. I happened to be a newcomer to that fraternity as well and all alcohol probation meant to the fraternity was that they had to be a little more careful about where they drank alcohol in the house. The University of Arkansas has been very lenient in the past about enforcing the alcohol policy. The University’s policy is dated February 22, 1974. The policy states, â€Å"Possession and use of intoxicants in public areas of University facilities (including organized houses) and at official University functions held on campus is prohibited. Persons of legal age as prescribed by state law regarding alcoholic beverages may possess and consume these beverages in the privacy of assigned student rooms. Irresponsible behavior while under the influence of intoxicants is not condoned and may be subject to review and/or action by the appropriate judicial body.† There has been a lot of criticisms to the alcohol policy. First, the fact that it was written in 1974 attracts a plethora of criticisms. I feel that many things have changed since the 70’s and the alcohol policy should also change. Another thing that attracts criticism is the way it has been forced. I hav e seen pictures in the University of Arkansas yearbook from 1970 that show members of fraternities sitting on the roofs of their houses drinking beer out of the can, which is a direct violation of the alcohol policy. I have also heard rumors that in the 80’s kegs were clearly present throughout the fraternity houses. The next thing I would like to mention is the sudden change in enforcement of this alcohol policy. I have been on this campus for three years and I have seen an abrupt change in the way administrators enforce the alcohol policy.

A Moral Basis for the Helping Professions Essay -- Employment Careers

Our consideration of moral issues in the helping professions should go beyond decision-making in particular cases. We need a more basic set of moral attitudes that can provide the context for making these decisions, and which describe the sort of person the helping professional needs to be. The helping professional needs to be able to perform a large number of supererogatory actions. We can compare helping professionals to both saints and good parents. The work of Sarah Ruddick on the virtues that inform maternal practice can be of great help to us here. She characterizes the kind of emotional and moral attitudes that exemplify good mothers as preservative love. The attitudes that make up preservative love-humility, attentive love, holding and humor-share some common ground with the qualities of saints. The helping professional is in an unusual position in the sense that who he/she is has a strong influence on the efficacy of treatment. Morality in the helping professions needs to ta ke this into account. To be a good helping professional involves a commitment to develop into the right sort of person. The issue of morality in the helping professions is much discussed at present. Most recently, it has come up in connection with issues involving the abuse of trust in relationships of unequal psychological and emotional power. It is a good thing to raise these issues. From the clergy accused of abusing young people to therapists taking advantage of their positions to sexually or emotionally abuse their clients, actions which were formerly concealed through the vulnerability of the client and the authority of the professional need no longer be kept secret. However, this, along with issues such as involuntary incarceration and the u... ...ehavior are not immediately accessible to the will. To become a person capable of preservative love requires a strong desire to do so and a willingness to do what is necessary to develop into the sort of person who can manifest preservative love. We cannot become unselfish, humble and attentive in the same way that we can decide to follow a moral rule. We require both education in virtue and transforming self-knowledge. Notes (1) Sarah Ruddick, "Maternal Thinking" in Mothering: Essays in Feminist Theory, ed. Joyce Trebilcot ( Rowan and Allanheld, Totowa, New Jersey, 1983) p. 240. (2) Ruddick, op.cit., p.213 (3) Ruddick, op.cit., p. 217 (4) Ruddick, op.cit., p. 223 (5) See Bonnelle Strickling, "Self-Abnegation" in Feminist Perspectives: Philosopohical Essays on Method and Morals, ed. L. Code, S. Mullet and C. Overall (University of Toronto, 1983).

Future Competitive Threats of China and India for Industries Essay

Discuss the future competitive threats of China and India for industries in developed countries. The emergence of China as the mass manufacturing pioneer in the world has lead to the concern that China will soon be competing with the industries in the developed nations. India, at the same time, is emerging as the centre of IT enabled services including software development, and poses significant threat to the developed countries in high-skill goods and services. Today, the main competitive threat that China and India pose to the developed nations is their cheap labour. They are able to produce basically anything at a much lower price compare to those in the western developed nations. Therefore, they signify threats to these countries. However, on the future prospects, China and India would acquire competitive threat that is different from what they were before. For instance, the education rate in China and India are both increasing, and they produce about half a million of scientists and engineers a year comparing to mere 60,000 in the US. Therefore, these skilled labours will take over the current low skilled labours in these two countries and further exploit the opportunities that they have, and compete better in the high skill sectors. In addition, many companies from the developed nations have shifted their R&D centre to the China and India, therefore, China and India are able to learn and gain experience through these foreign R&D centre and excel in innovations in the future. This makes the developed nations to lose their competitive advantage, and signifies competitive threat from China and India.

Corruption in the Teamsters Union

In 1902 a group of horse and buggy drivers created the Teamsters Union, in that the Teamsters were employed to transport goods. This occupation has played an important part in the economic development of the United States. Although they worked under difficult circumstances at the turn of the twentieth century they began to unionize on an extensive scale. There was no established national organization until 1912 that the teamsters were secure. Back in those days certain crafts and professions were considered as public-interest endeavors, which were licensed and regulated by the town authorities. Included in the teamsters which started with cart-men were; doorkeepers, butchers, and bakers. With the public being so reliant on these crafts they showed a monopoly and the members would join in strikes, to change supply and demand so they could increase prices for their products. In addition, the strikes served the purpose in securing higher wages and fees for services, and to keep outsiders from operating in the same craft. The strikes came about as early as the seventeenth century, although there weren’t any conflicts between labor and management. Instead, the strikes represented demonstrations against local laws and directives and were aimed in influencing the actions of town councils. There were numerous grievances due to the charges and rates established by localities for teamsters and in the seventeenth century cart-men did not work for earnings but owned the horses and wagons. Back in 1677 New York held the first tribunal for a strike in which, â€Å"Twelve truckmen were dismissed by the common council for not carrying out the duties prescribed for them by the city. The prosecution charged that the men were in contempt; it did not base its case upon conspiracy. Conditions prevailing in New York City were typical of those under which cart-men labored prior to 1850. † (Witwer) The New York teamsters were categorized as an individual labor group and each of them had to be licensed by the mayor. This allowed the city to have control over the cost of transporting or delivering goods through its streets and as business endeavors in the metropolitan area increased, a variety of regulations were passed. This included specifications on cart sizes, speed zones, and preventive measures to deter noise and accidents. After the Revolutionary War, the New York City council maintained stringent control over the work of cart-men doorkeepers, butchers, and bakers. During this time cart-men made request to the council that would limit who could enter into their craft in 1785, which kept transient residents in the city during the summer out of their businesses. It wasn’t until 1790, which licenses as teamsters were sought after by the old, frail, and unskilled workers. According to Brill, â€Å"In 1792, the Cart-men's Society was founded for the relief of distressed members. In 1797, as a result of flagrant abuses by teamsters in New York City operating without a license and charging extortionate fees–all licenses were revoked. The cart-men were reorganized in groups of forty-nine, each headed by a foreman. In 1800, there were twenty such companies. Stiff penalties were imposed for violations of ordinances. † The International Brotherhood of Teamsters (IBT) labor union has been more embroiled in jurisdictional cases and doppelganger unionism. When it was initially established, this union has been engaged in incessant critical disputes over jurisdiction. These disputes often affect many international unions, some associated either with the American Federation of Labor (AFL) or the Congress of Industrial Organizations (CIO) and those with no affiliation to either federation. The struggle of major concern was the inquiry of the proper union for a particular group of men, yet it entailed power over a precise job region. Many occurrences were an actual contest for power over a specific region and the complexity concerning jurisdiction that the teamsters have come upon has occurred due to the union making steady attempt s to expand. The incentives for such exploits were very diverse to include workers with functions closely related to others already performed by members of the union. In addition, the collaboration is essential for the triumphant exertion of economic strong hold among employers. Workers have also been organized to prevent their assimilation by a rival unions, with regions being expanded locally, helps to boost the power of local leaders and nationally expand Commercial and industrial enterprises. Daniel J. Tobin was the president of the Teamsters Union from 1907 TO 1952, which he grew and was not in control of the fiscal policies pursued by locals in the union. Tobin exerted a forceful authority over decisions which affected the relationship of the IBT with the other associations of the labor movement and he served as representative for a significant sector of the labor force. The power of Tobin was not challenged until 1930 when Dave Beck become known, with this Tobin’s rise to power was plodding. Tobin was born in Ireland in 1875 and in 1889 he journeyed alone to the United States. Tobin eventually became a driver-salesman, which lead him into the joining the local Team Drivers International (TDL) Union in Boston, Massachusetts. From there he became a member of Boston Local 25 and was chosen a representative to the Niagara Falls convention of 1903; it was at that convention that IBT was organized. According to Witwer, Tobin said: â€Å"When I returned I was discharged for being an agitator and found it difficult to find employment. I did find employment at $12 a week, working 12 hours a day. † Tobin ran for business representative for his local union in 1903 and after suffering from defeat (his only defeat while as a candidate for office within the labor movement). He proceeded to hold various offices within the Boston chapter when in August 1907, Daniel J. Tobin, became president of the Teamsters and Chauffeurs District Joint Council 10 of Boston. Serving as his campaign manage and a business agent in Local 25 John M. Gillespie, nominated Tobin for presidency of IBT, where as upon winning Tobin appointed Gillespie as the International Organizer for the New England division. This lifetime friendship led Gillespie to Indianapolis by Tobin in 1925 to take on the duties of assistant to the president. Subsequently, when Thomas L. Hughes died in 1941, Gillespie was appointed secretary-treasurer of the IBT and he was considered Tobin's most trusted associate in the union until his death in 1946. As has been indicated, upon obtaining the presidency, Tobin faced numerous serious problems and disparities. His own executive board created more problems by the division amongst the members. Four vice presidents joined into a rival force and voted together on most issues, which the other three vice presidents and secretary of treasurer were unable to match or break. Tobin had to break the four to four tie in many cases by casting the decisive ballot. The Teamsters Union in New York brought Tobin up on charges in 1908, claiming that he had been elected illegally in that years convention. The joint council contended that Local 25 was not in good standing with the IBT so, Tobin was ineligible for office. With such unruly and undermining schemes including acts of cultivating and persuading withdrawal from Local 25 by Tobin's opposition on the board with some of the members while serving as officers of the IBT at the same time organizing independent teamster unions. At the 1910 convention, Tobin accomplished extricating the remainder of opposition and for the next thirty years he was tterly unobstructed and uncontested in managing the affairs of the International Office. The union in the first ten years had its highest level of conflict within the organization, while in quite a few cases; officers of the IBT had acquired court sanctions restraining barred and obstinate locals with numerous techniques. Tobin's triumph with assembling the union was based upon his firm observance of avoidance (empathy action for other unions in trouble) and vigilant cost-conscious spending of union resources. With Tobin being in charge of a small yet powerful union, he anticipated the threat of repeating previous deeds which had made it susceptible in the past. With this in mind during 10907 and the early 1930’s the IBT avoided strikes, boycotts, and financial struggles assumed by other trade unions. Whereas, Tobin was extraordinary zealous guarding the treasury part of the union and the circumstances concerning strikes and lockouts were meticulously scrutinized before any benefits were paid out by the IBT to the local unions. With numerous rules and constitutional requirements being required before strike approval was approved by the IBT executive board. Tobin also sought to boost the finances; during his tenure of office as president; he fought for higher per capita taxes from the local teamster unions. Tobin would continuously boost with pride that being one of the larger labor organizations the Teamsters Union was insulated against economic loss due to a depression or bank failure. The biggest troubling factors in the first decade of Tobin's administration was the dissension within the union, the behavior the members in the local teamster unions, the secession interchanges conducted by different groups, and the existence of adversary and contending unions, in various parts of the nation. Chicago and New York were the hubs for the difficulties experienced under this regime, as a whole the teamsters were considered rather obstinate workers that exhibited a rough and idiosyncratic attitude. In 1906 there was more dissention at the convention which led to the creation of the United Teamsters of America (UTA). Chicago, New York City, and St. Louis, IBT lost it drew about 10,000 men to the UTA, which weakened the IBT, furthermore increased the membership of locals which had been independent in the past. Tobin worked hard to bring the men back into the IBT and was triumphant in implementing an arrangement in 1908 where the majority of the locals that had departed choose to return. Chicago continued with immense dissention where a significant number of unions continued to be separate. By bringing back the locals from New York (formerly UTA) and the designation of one of their leaders as a vice president of the IBT led to the withdrawal of a second group of locals. Many of the second group that had left the IBT had essentially returned in 1911, yet before this while trying to work out an agreement in 1909 Tobin was brutal beaten in New York City. In the attack, Tobin’s glasses were shattered, his ribs broken, and a complex fracture of his nose, but the worst was yet to come while he was hospitalized he ended up with blood poisoning and he lingered on the threshold of death. The separate unions in Chicago continued to prosper and ultimately an impasse was accomplished, drivers working in general trucking functions had an inferred status quo contract without going beyond the jurisdictional claims of the associated and separate locals. This realistic arrangement stayed unchanged until the early 1930's when some public officials applied force on the autonomous locals to join the IBT. These legislative officers were distressed by the magnitude of racketeering and mobster control in the teamsters unions in Chicago and believed unification would establish checks and balances on the powers of the local leaders. In Chicago the state of affairs progressively worsened, between 1928 and 1935, thugs from the Capone crew were in command of numerous locals of drivers. Some of the locals so dominated were affiliated with the IBT and others were independent and with these circumstances, violence was not uncommon. In 1932 Patrick Burrell of Chicago the vice president of the local union was shot to death in a struggle between organized labor and mobsters in a hail of bullets. The subsequent year Henry Burger, an international organizer operating in Chicago, was shot and seriously wounded, therein came the appointment of Daniel A. Gilbert as the chief investigator for the state's attorney's office in Cook County, Illinois, that law and order once again became the basis under which the locals operated. â€Å"Gilbert had strong support and encouragement from Thomas J. Courtney, the state's attorney, and Mayor Edward J. Kelly of Chicago, with pressure from the businesses and the public had become somnolent from the immoderation of unionism about teamster unity and end labor discord and racketeering. † (Zeller) By 1934, many of the independent locals had joined the IBT while Courtney continued to aid the teamsters in their governmental efforts. There were other aggressive outbreaks in Chicago where labor was involved and in 1951, IBT officials in Chicago were anxious that the Capone crew would return with warfare breaking out all over the city. There was a public appeal for police protection against coercion by mobsters to the mayor by the vice president of the IBT William A. Lee. There were two murders, three brutal assaults, and four bombings between 1950 and 1951 of teamster officials in Chicago; with this the IBT did not ever have full power over workers working as drivers. The National War Labor Board (NWLB) acknowledged that the CIO controlled and represented trucking firms in other cities such as New Orleans and Detroit. Currently, the IBT is confronted with several of pockets of separatism throughout the nation. Tobin was able to combine and construct his power as president of the teamsters and become firmly embedded in office after 1910 due to no other member in the union gained national standing until the rise of Dave Beck. Tobin diligently avoided infuriating local leaders and except when circumstances were extraordinary or pressures were strong he refrained from intervening in local matters. With the power to appoint trustees in the local unions and joint councils where he felt officials were corrupt; Tobin to exerted substantial influence in dealing with locals. Very few complaints were made about Tobin’s abuse of power when appointing trustees; he progressively proceeded to expand the presidential term in office by increasing the time period between conventions. The time between conventions went from two years in 1908 to three years in 1912, and ultimately to five years in 1915 which helped in reducing the spending of the international union. Tobin argued that frequent conventions were unnecessary, while pointing out that the stoneworkers union was a fine organization even though it had held only one convention in twenty-eight years. Tobin broadened his labor connections, with the affiliation of the Canadian Trades and Labor Congress in 1920; then in 1928 affiliation with the building trades department of the AFL; and in 1948 with the International Transport Workers Federation. Tobin was reelected unanimously each time he ran for the office of general president, yet without ever having complete control of the convention. When Tobin made requests and recommendations concerning monetary matters he was unequivocally turned down time and time again. It took until 1920 for the monthly per capita to be increased from 15 cents to 30 cents; then it was increased again in 1952 to 40 cents. Tobin's main scheme, was to set up an international death benefit program under which the estate of each deceased member in good standing would receive a specified sum; this plan would increased the power of the IBT over the locals unions by giving the IBT control of a fund in which the individual members had an equity. In January 1929 a request made by the International Ladies Garment Workers Union (ILGWU) for financial assistance, due to the garment workers being confronted by some serious organizational struggles. The IBT grudgingly wrote the ILGWU that the board did not have the power to grant loans of any kind for any purpose, not even to one of its own locals. As the Teamsters Union strengthened, Tobin's reputation increased, he began to implement his authority as the representative of the AFL at the British Trades Union Congress, and as a delegate to the International Federation of Trade Unions in Amsterdam, Holland. Samuel Gompers gave great opposition to Tobin being elected treasurer of the AFL in 1917; he supported John B. Lennon, who had been the treasurer for the previous twenty-eight years. As a member of the executive council of the AFL, Tobin became one of its most imperative and vocal constituents while when John L. Lewis ran for AFL president, Tobin served as Gompers' campaign manager. With numerous differences over the issues of policy within the executive council Tobin threatened to resign several times, yet he was convinced not to on every occasion. Although in 1928 with another dispute with the executive council concerning the endorsement of Alfred E. Smith as a candidate as the President of the United States, Tobin resigned as treasurer. Tobin recommended that the offices of secretary and of treasurer of the AFL be consolidated when he left his post, this was enacted in 1935, under Tobin’s leadership in becoming the ninth AFL president in 1934. The Federation increased the number of men in this office from eight to fifteen, while Tobin became a vice president of the building trades department of the AFL. Tobin progressed in the chain of command of the labor movement; his union was concurrently gaining power and size. The AFL was revived in 1933 due to the decision of the Teamsters Union to organize everything on wheels; this is when the IBT became the most powerful union in the country. Threats to stop deliveries to and from companies who refused accept terms of the teamsters allowed them to gain contracts in trucking and related industries. The IBT gave support to other unions engaged in picketing or bargaining negotiations which strengthened the position of these unions and fortified their objectives. Unions organizing workers who were working in small numbers in regular establishments, were they became dependent on the teamsters for assistance, with the division in the AFL in 1935, Tobin continued his opposition to the growth of industrial unions. He asserted that it was not possible to organize the steelworkers; Tobin was fighting for the separation of teamsters from other workers. Tobin became the dominant core of labor leaders which favored craft unionism and he unequivocally maintained that industrial unionism would cause more hardship to the teamsters than to any other trade union. With the split between the AFL and CIO being complete, Tobin was one of the first labor leaders who strongly advocated reunification; he vigorously championed a plea by President Roosevelt for unity in the labor movement despite the rather cool reception which the message received from the other union heads present. Tobin was among the opposition to amending the Wagner Act, to make its stipulations more acceptable to the AFL. Supporters of the AFL contended that a majority of the members of the NLRB were prejudiced in favor of the CIO; it was believed that changes in laws would be more favorable to employers. Tobin aggressively opposed the communists and had them outlawed from the IBT, with his serious dislike of Harry Bridges of the longshoremen's union and his displeasure with John L. Lewis of the mine workers. The consequences with the fight for power within the Teamsters Union under the administration of Beck became apparent with the expulsion of the International Longshoremen's Association from the AFL. At the beginning of 1956, the election race for the presidency of the teamster’s joint council in New York City took place; the national leaders of the union had to make their positions known. With internal dissension at an all time high the impression of complete harmony on the general executive board came under public scrutiny, disclosure of the level of bitterness and conflict within the union indicate that it is one of the most important of the past fifty years. While Tobin held the top post in the union most members were afraid to challenge his control, due to his effective leadership; and the decentralization of the local leaders, caused sovereignty within their own unions. The local unions did not particularly aspire to expand their authority, with the arrival of Beck and the conference technique of organization, the progression of centralization began. Tobin fought hard and unsuccessfully to prevent the progression of centralization, eventually Beck had his way and gained much power even before he took over the leadership. At the beginning of his administration as general president, Dave Beck foresaw a strong centralized union with power vested in his hands looking toward the elimination of racketeering and corruption. To this end, Beck intensified his endeavors to complete the creation of conferences, with the size of the union and the colossal burden which his office entailed, Beck attempted to stay clear of direct contact with organizational and bargaining work with regards to issues in policy formation and jurisdictional problems. It was under these conditions that Jimmy Hoffa, was able to emerge as a rival to Beck who did not see his rapid rise and independence as a threat. By the time Beck recognized the problems Hoffa brought to the organization it was too late for Beck to extricate him without shaking the foundation of the union and risking defeat in his own objectives. Over the years Beck and Hoffa have tangled on many concerns yet formed alliances in other instances, both men recognized and appreciated the strength of the other. Given Beck's rise to the presidency, the struggle between them has solidified even further, Hoffa has said, â€Å"Although he takes orders from Beck, Beck does not raise questions as to how they are carried out. (Friedman and Schwarz) The modern record of the Teamsters Union may be implicit in the terms of the activities and goals of Beck and Hoffa, during the severe depression of the 1930’s; union activity was a perilous endeavor for those who had jobs. Hoffa, along with four other men who are currently still trusted affiliates of his staff, commenced to systematize the 175 workers in the warehouse as an independen t union, that went on strike just as a highly perishable load of strawberries arrived to be unloaded. In needing the workers to work, management had to realize the seriousness of the strike which led to some concession to pacify the workers. Within months a charter from the AFL was received making the independent Kroger group a federal labor union, Detroit was not a strong union center in 1932. There were few IBT locals in Detroit with roughly 500 members, Hoffa sought affiliation with the Teamsters Union and was given the charter of Local 674. Hoffa then proceeded to create an alliance with Local 299, which was then under trusteeship of the IBT, in debt, and without contracts this allowed his expansion program to begin. One of Hoffa's first and most ambitious ventures as a delegate of the teamsters were to organize the truckers, drivers, and car hauler workers, commencing between 1933 and 1935 was met the vicious conflicts of the automobile manufacturers. The automobile manufactures established a division within the IBT and Hoffa became the negotiating chairman which contributed to his rise through the ranks. Hoffa was elected president of Local 299 which has 16,000 members and 800 contracts with employers, within three years Hoffa became chairman of the central states drivers’ council. When the Michigan Conference of Teamsters was organized Hoffa was elected president, which led to him being appointed by Tobin to fill a vacancy in the office of international trustee. Hoffa’s rise through the ranks continued when he was elected president of Joint Council 43 of Detroit, like Beck, Hoffa is unrelenting and avoided liquor and tobacco, yet, he used foul language when speaking. In his extensive traveling on union business Hoffa was not concerned with political ideas or labor idealism, he attempted to bring about instantaneous improvements in the wages, hours, and working conditions of the teamsters. Hoffa has a vast and accurate knowledge of trucking operations; he was very familiar with the economics and he drove a hard bargain while adhering strictly to the contract provisions he negotiates. Hoffa brought stability in working conditions to trucking with questionable associates and shady business activities and connections. Hoffa's emergence from violent and ambiguous surroundings occurred with the development of maturity and the passage of time, this transformation reminds one of the evolutionary growths of other high leaders in the Teamsters Union. The vice president of the San Francisco IBT Michael â€Å"Bloody Mike† Casey, helped set up the general trucker’s local and earned his nickname in a violent and prolonged strike the in 1901. The nickname Casey had gotten became a term of affection, and when he died in 1937 he was a solid and respected citizen among leaders of the civic and industrial life of San Francisco. When Hoffa was elected to vice president of the IBT in 1952, Tobin said to the convention, â€Å"He is the biggest small man in Detroit. When you go to Detroit today you hear about Hoffa, but you do not hear a word about Henry Ford. As I said, he is a very big small man and he is one man we developed in our time. He is pretty nearly civilized now, but I knew him when he wasn't. † (Dobbs) The newly organized IBL was unable to defeat the barred organization in two NLRB representation elections at the port of New York, despite the strong support of the AFL. Resulting in employers on the water front being forced to come to terms with the independent ILA, this meant that teamsters continued their close contact with members of the ILA while performing the work of moving waterfront freight. Moreover, some ILA leaders had friends among teamster officials both Hoffa and John J. O'Rourke (president of Local 282) had close ties with the ILA. Hoffa's main objective was to develop the influence and membership of the teamsters by undertaking bold organizing activities in the southern states for this purpose and felt that the assistance of the ILA was both necessary and valuable in his project. Realistic considerations swayed Beck and slowly weakened his original resolution and adamancies with feelings of antipathy and distrust between Meany and Beck influencing the situation. Evidence of the discord between the two men came to the surface when Meany resisted Beck's election to the executive council of the AFL, when he fought hard to frustrate the teamster machinations to absorb the expelled ILA, when he successfully maneuvered to overcome teamster resistance to merger of the AFL and CIO, and when he forced the IBT to accept limited representation in the industrial union department. At one point, Beck publicly announced that he would never be a candidate for the presidency of the AFL and on other occasions he stated that he stanchly supported Meany for the office. Ensuing to the rejection by the AFL of efforts by the IBT to absorb the ILA, Hoffa undertook to negotiate an agreement to put the ILA under the domination of the teamsters; he envisioned a possible merger of the two unions. Aside from the fact that the longshoremen's union had 60,000 members who might be absorbed, there were mutual benefits to be derived from an agreement, teamsters and longshoremen work closely in port areas. With cargo freight being loaded and unloaded by longshoremen in trucks manned by teamsters, the IBT was strong in the Great Lakes ports, where the ILA is weak, while the ILA is in a position to help the IBT organize the South. With several preliminary discussions in 1955 the delegates to the ILA convention approved a working alliance with the teamsters, the last draft of the pact was left to a special subcommittee with the evident that upon its conclusion it would be subject to a membership referendum. As negotiations continued there seemed to be some loss of interest in the project on the part of longshoremen, the mutual assistance pact was between the independent longshoremen's union and three conferences of the IBT (central states, eastern, and southern). This gave a joint organization of work by the two unions, the cost to be apportioned by agreement; uniform labor contract expiration dates; and continued independent status of the ILA, except if both unions mutually agreed to a change. In the beginning the president of the ILA William V. Bradley, expected Beck to give his approval to the alliance and that members of both unions would be asked to ratify it. However Beck kept his distance from that debate, he stated that the document did not need his endorsement since it involved the regional conferences and did not conflict with the international constitution. With the new pact being placed in effect and the subdivisions of the international union were free to make loans to the ILA. With the expansion of the industry the IBT has grown, with that the union does not ordinarily invade jurisdictions of other trade unions. They have gained membership from employees of warehouses, canneries, and food processing plants, the success of the Teamsters Union has given it so much occupational and industrial diversification that it took on the form of a general labor union. If the teamsters were to decide to move in the direction of converting their union into a general catchall organization, the labor movement in the United States may be headed into a new structural phase comparable to the emergence of industrial unions in the 1930's as the equals of the craft unions. Although elected officials retain office for long periods on a national and local basis, there is insurmountable evidence of democracy operating within the union in the historical inability of the IBT leadership to dominate the convention completely. However, the membership continues to reelect officers who have brought about great improvements in conditions of employment and raised wages in the industry from a relatively low level to a high one. The union has succeeded in confidently establishing itself as a powerful organization, with vigorous actions and unruly behavior. Racketeering within the IBT was limited to locals and local leaders until 1957 and the national officers seemed eager to eliminate these instances. Viewpoints of the International Brotherhood of Teamsters and its leading officials followed in the tradition of Samuel Gompers and the other founders of the American Federation of Labor. Economics were the focus of the union, while attempting to stay out of the political arena, with the improvement of wages, hours, and working conditions being of the biggest concern. Some of the IBT leaders and locals were more politically cognizant, for example Harold J. Gibbons (St. Louis Local 688) and Robert I. Wishart (Minneapolis Local 1145), these were exceptions. The union is constantly on the alert for ways of bettering the economic position of its members: operating on the principle that the end justifies the means and that in order to improve the economic status of teamster’s pressure devices of all sorts may be used and assistance accepted from all persons who can help. Hoffa has said: â€Å"What we want we try to get. What we have we keep. † (Dobbs) The implication in this thought process where as vigorous organizational tactics must be pursued, hot cargo clauses in contracts and aggressive picketing leads to a strong union. Rejections from the union insist on restraint from utilizing any outside sources, whether by courts or Congressional committees. Investigations are considered interference with the rights of leaders to conduct union affairs. The IBT has strength with truck drivers, comprising about a third of its membership, hold jobs with tactical importance that enables the union to exert vast pressure on almost all industries. The usual driver is young, tough, individualistic, and stable, where they usually rise through the ranks in the trucking industry and are well prepared for challenges from their drivers. Under such conditions, substantial contact between management and workers during stressful times between them was not surprising and did not cause undue anxiety. People within the industry were not shocked by these issues and the upper ranks of teamster leadership adopted a policy that was forcefully supported by Hoffa that men may continue to work on behalf of the union regardless of any charges or indictments against as long as they have not been convicted of a major crime in the courts. The stance on this issue is based on the concept that leaders who are useful to the IBT should not be abandoned until they have had their day in court and there has never been any doubt in the minds of the heads of the organization that a successful labor leader must be prepared to move from an office to a picket line or to jail in the interests of his union. It is an unwritten rule within the unions that dedication to union service should be thorough and that it is how one reaches the highest achievement, no efforts are spared. In recent years, the leaders of the IBT have recognized greatly that they must be prepared to speak to university students or public organizations, in addition to their own membership, when the occasion warrants. Yet modesty has not been a trait of leadership in the Teamsters Union, the heads of the organization have used their power to reach for more power. With a poor reputation and tough behavior of the Teamsters Union there were various misgivings amongst the general public and in the ranks of organized labor. Heads of other trade unions have been apprehensive that teamster methods will bring stricter governmental laws and regulation of labor but they have also feared the jurisdictional incursions of the IBT and the increasing power wielded by its officers. Labor leaders recognize that the men running the Teamsters Union, on the whole, have been working for the benefit of members of the organization although many question the personal ethics and conduct of teamster officials and feel that not much consideration is given to the needs and interests of the remainder of the labor movement. History is full with evidence of the dependence of many sectors of labor unionism on the success of the teamsters in organizing or striking an employer. Unions therefore must deal carefully with the IBT since their main purposes may become more difficult or even impossible to achieve by disassociating or expelling the Teamsters Union from any community of labor. Whether the IBT can eradicate undesirable practices in which it is engaged and the distasteful business dealings, by which it is marked will be determined with the progress of the Teamsters in the future. The problem is extremely difficult because the membership is dominated by exhaustion and fear with its officers and due to the combined strength of the leaders is greater than that of the rank and file. The union needs some guidance from responsible leaders of the AFL-CIO and from some of those of its own officials who are impeccable. To remove any questions of corruption and racketeering within the Teamsters nationwide will require firm, legislative pressures by the federal government that will force the abandonment of dishonesty and criminal activities. 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