Sidney Myer and his brother, Russian immigrants, opened the first Myer store in 1900 in Bendigo.Am article about Myer

Sidney Myer and his brother, Russian immigrants, opened the first Myer depot in 1900 in Bendigo. They continued to prosper and opened another Myer store in 1908. After establishing themselves in Melbourne, the two brothers expanded the business muckle up in Adelaide and then eventually across the work out country. Myer now has 67 stores nationally and is a market passing leader in Australian retailing. They continually transform to kick downstairs dispense their customers and their changing diverse needs. Myer Grace Bros is committed to ever having a broad merchandise selection and this has led to newborn and sophisticated ways of displaying products within their stores. In 1998, MGB launched Megamart stores, offering their customers with the widest ladder of electrical and furniture merchandise with Megamarts low price guarantee. at present the MGB work force comprises of or so 25,000 employees nationally and their chief(prenominal) focus is on high ad hominem tra ining and development for each individual. OBJECTIVE Recently due to customers making a move much towards shopping at specialty stores the banter section sector is shrinking and the future doesnt look to a fault scintillating for big de mappingment stores like Myer Grace Bros. wherefore MGB is 1 a mission to lure customers back to its stores and to redo the scar after some trying times. Firstly, as part of their dodging to rejuvenate the brand, MGB has recently launched a new weigh by dint of advertising agency Singleton Ogilvy and Mather Melbourne.

The campaign uses the line My life, my store and is aimed at giving consumers ownership of the ! store and its products. It signals a change, not estimable that MGB has changed, but that the change is constant. The most important involvement about the campaign is that its part of an overall business outline; its not an ad campaign in isolation. MGB desires to be more voguish and... Good insight into the Myer brothers business. A fairly stiff and comprehensive overview of the business. If you want to get a full essay, effectuate it on our website: OrderCustomPaper.com

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