'Digi Situational Analysis\r'

'Situational analytic thinking Company Profile Analysis DIGI is the frontmost telecommunication to master and arrange a full digital cellular ne dickensrk in Malaysia on 24 May 1995. Besides, DIGI were alike become the first to offer GPRS (2. 5G) and later EDGE (2. 75G) in 14 May 2004 in Malaysia. DIGI is a nimble communication emoluments provider in Malaysia. DIGI has provided proceeds to individuals, businesses and other operators which possess subsidiary, DIGI Telecommunication SDN BHD. thither are two piles option offers by DIGI to mobile subscribers is prepaid protrude and postpaid component plan.DIGI has provided motley mobile communication service including SMS, mobile broadband and internationalistic roaming and calling and WAP services. check to DIGI the first quarter of 2012 of Non-Audited financial statement, their full net operating revenues subjoin from RM 1,443,428 thousands to RM 1,575,055 thousands, which increases with 9. 12%. DIGI has approximatel y RM 4. 9 trillion with a subscriber base 0f 7. 7 million. Since yr 2005, DIGI has returned in excessiveness of RM6. 8 billion in cash to their entire shareholder, it shows a result that DIGI has a strong detonator discipline.More all over, grade 2007, DIGI continues perform well which they make better on their commercial focus and it results their yearbook revenue growth in excess of 5% between year 2007 and 2010. crossroad Analysis DIGI is simple to pronounce and spell, which it makes populate easy to recall. DIGI has distinguishes itself from the mobile services persistence by its distinctive brand name. DIGI are using yellow, white and black contort to packaging its own product. The combination of this excuse gage connect or burgeon forth target audience of the generation who are vibrant, fresh and ambitious.DIGI is a Telecommunication company, so it has provided different type of mobile and meshing services. All these services are including SMS, data plans, prepa id and postpaid voice plans, international roaming and calling and WAP services. For their prepaid voice plan, DIGI up-to-the-minute prepaid voice plan is called DIGI open Prepaid. This package is very effective today, this is because it weed en fitted DIGI drug user to enjoy 24 hour set free calls, SMS and free logarithm into Facebook (zero Facebook). DIGI user can interact with their 3 DIGI Buddyz by free calling or free SMS in 24 hour. in that location are 80% of mobile subscribers in Malaysia are prepaid users, so DIGI s leading this prepaid market by enhance the value in this surgical incision by increase node postulate and richer mobile features that can made DIGI users can truly appreciate. Besides, DIGI as well reward their prepaid user by 10 free SMS when customer reloads as little as RM10. Besides, DIGI alike provide postpaid plan to DIGI customers. The package that offers by DIGI is DIGI Smart Plan. This package enable customer to enjoy the straight-out interne t access services. By the same(p) token, DIGI also offers the Iphone, Samsung and tablet plan to their customers. Now, DIGI has also offers free Nano sim card to the new DIGI users.Moreover, DIGI also launch their Turbo 3G service on year 2009. The DIGI Turbo 3G is located at most urban and populated area in Malaysia. This 3G service is available for prepaid and postpaid voice plan and also for the broadband. IMC Objective fortify Image The objective of DIGI is to develop and assure the images of their brand towards the youth and business markets. There is fierce competition on the telecommunication market nowadays. With strong images the company is able to have strong awareness in the mind of consumers and can distinguish themselves over competitors.Higher recognition of the brand through proficient images could provide loyalty of customers toward the DIGI. For the year 2011, DIGI has indue RM9 million to create their brand advert campaign and positioning DIGI is an contempora ry, innovative, lifestyle centrical and pure tone services that would satisfy their customer’s needs. DIGI is tending to offers the better quality of product and services to increase the customers’ mobility. by dint of the advertising, DIGI evolves with time to interact with customers and it show DIGI is gain the lifestyle need of DIGI customer. Increase SalesThere are another important objective for DIGI to extend to is the sales and revenues. This is because only revenue or profit allows a company to operate its business well. To achieve this goal, DIGI is keep improving their reporting network and quality services. Besides, DIGI also develop a customer service which with quality and efficient. DIGI product and services is user friendly and it is highly personalized. Through the advertising, DIGI is presentment the customer they are improving their coverage and services, it will build trust and confident of customer toward DIGI. So, it will help DIGI to incre ase sales and revenue.\r\n'