Management and Samsung

Contents I. Introduction Exe snubive epitome2 II. Critical Success Factors4 1. Wise R&D dodge4 2. Strong intellectual Capital5 3. Self-weakness recognition5 4. Effective summate cosmic string Management7 5. Effective Marketing dodging8 6. SAMSUNGs polish and leadership10 III. Conclusion14 References15 I. Introduction Executive Summary electronic products directly are the necessary part in household and they digest the conveniences make living of people better. However, the awareness of people direct progressively has improved, lead to the higher expectation in quality of products.It provides twain opportunities and threats for electronics companies. SAMSUNG is the company which seized the opportunities to growth from small export business to worlds leading electronics company, which specializes in digital appliances and media, semiconductors, memory, and system integration. SAMSUNG was found on foremost of March, 1938 by Byung-Chull Lee in Taegu, Korea with only 30. 000 won. At the start, SAMSUNG focused originally on trade export, agricultural products such as dried fish, veggie and fruit to Manchuria and Beijing.Samsung Distribution ChannelWithin a decade, SAMSUNG owned flour mills and confectionary machines became a co-operation in 1951. From 1958, Samsung began to broaden into other businesses such as financial, media, chemicals and ship twist during the 1970s before it specialized in electronics manufacturing and inhabitd expand their business on global commercialize in 1990. In 1997 the majority of Korean businesses got small in size and Samsung was no exception. They had to sell and dropped some businesses to reduce debt and cut employees down lowering personnel by 50,000.But they managed to control that situation and continue to grow after restructure old businesses and enter the new ones with the level of becoming one of the worlds top five electronics companies. conform with the changing tech world, SAMSUNG gradually became the fa mous name in electronics markets and now over more than 60 years, SAMSUNG becomes market leader in electronics market when it has market share in almost countries in the world, especially in Asia, the largest market of SAMSUNG.For examining the Critical Success Factors (CSFs) of the multinational corporation, SAMSUNG would be rather useful. It is internal to indicate the following Critical Success Factors of SAMSUNG that were in fact utilize to corporations strategy as main precedence in the long-term to become the leader in markets. ?Wise R Strategy ?Strong Intellectual Capital ?Self-Weakness Recognition ?Effective Supply Chain Management ?Effective Marketing Strategy ?SAMSUNGs culture and leadership