Analyze The Different Macro Environmental Factors †Free Samples

Question: Discuss about the Analyze The Different Macro Environmental Factors. Answer: Introduction The report helps in understanding the concept of contemporarymarketing in hospitality industry in Australia.Contemporary marketing is defined as the businesses that are usually associated with the profit making motive as well as to earn huge revenues. The contemporary explanation of the hospitality industry helps in understanding the relationship between host as well as the guest. The main aim and purpose of the report is to understand the contemporary marketing environment in the Australia hotel and proper analysis has to be done regarding the macro environmental factors that can affect the business (Australiahotelfremantle.com.au, 2017). The purpose of the report is to analyze the impact of the macro environmental factors on the marketing plan of the business. The structure of the report is to analyze the different macro environmental analysis that includes PESTEL as well as SWOT analysis. These have to be properly analyzed as this will help in providing recommendation that will help in reducing the impact of the macro environmental factors. Hospitality Industry Hospitality industry is defined wherein the basic needs of the guests are properly taken care that are mainly in relation with the food, accommodation as well as drink. The marketing related to hospitality is unique in nature as this sector deals with different tangible products as well as other intangible aspects as well. Characteristics of the services From the diagram, it can be analyzed that the hospitality sector provides different kinds of services that includes the perception of the customers while purchasing different kinds of services in the hotels. Inseparability helps in understanding that the providers are the ones who provide different kinds of services and this will help in the process of production as well. Variability is the kind of service that will help in providing the customers the quality of services that will vary from other hotels. Australia hotel helps in providing their customers quality services as this will help them in attracting more customers in the future. External Macro environmental forces The Australian hotel can face huge impact on the marketing planning of their hotel. There are different macro environmental factors that will include: Political environment can have huge influence on the marketing environment of Australia hotel. The government in Australia helps in increasing the number of the tourists in Australia for those who will be visiting Australia. The political stability is important for the business to flourish and if the political situation in Australia is uncontrollable then it will impact the profitability of the hotel as well (Hill, Jones Schilling, 2014). Economic factors as well as the conditions can affect the business of Australia hotel in Australia. When there is increase in the luxury tax or the travelling tax is higher in nature, then only few tourists will be visiting Australia (Kucukvar, Egilmez Tatari, 2014). The demand for the stay in the Australia hotel will decrease and this will decrease the profitability as well. The economic factors can have great impact on the demand as well as costs and profits of the business of the respective hotel. The other economic impacts that may affect Australia hotel are mergers as well as the acquisitions of the hotel. The profit and the reputation of the Australia hotel is increasing and is expected to be increasing in the future as well (Franzen Vogl, 2013). Social factors that include society as well as culture can affect the business of Australia hotel and this can affect the business as well. The changes in the demographic factors such as gender, age as well as the lifestyle of the individuals will have huge impact on the business. The customers as well as the employees of the hotel play an essential role in the preparation of the strategy (Frynas Mellahi, 2015). There is a direct relation between the income of the customers as well as the demand for the luxury brand of the respective hotel as well. If the income of the customers falls, then there will be fall in the demand for the luxury hotel as well (Niedzwiecki, Lima Lunkes, 2016). Technological factors are one of the major macro environmental factors that will affect the business as well as the customers of the business. Australia hotel will use the proper advancement of technologies that will attract the customers and they help in providing good quality goods as well as services to their customers as well (Banahene, Ahudey Mensah, 2016). Australia hotel uses different website bookings as well as providing information to the customers through emails as well as messages in order to convey proper messages to them. The usage of internet as well as other technologies have and play a major role in the marketing of the hotel. Demographic factors can affect and impact the hotel business of Australia hotel. The demographic changes that include sex, gender as well as age of the customers can greatly affect the business of Australia hotel. The employees along with the customers have great impact on the hotel business. Competition is one of the factors that affect the business of Australia hotel. The competitors of the Australia hotel are smart and they are famous as well and they are competing with Australia hotel at par as well. The competitors of the Australia hotel are in regards to services, facilities as well as the costs that are provided by them. The competitors are price sensitive as well as they quickly respond to the changes in price when there is rise in the competition (Armstrong et al., 2015). Environmental factors play a major role in the hospitality industry as a whole. But there are different emissions of the carbon dioxide as well as other gases emissions that can have huge effect on the business of Australia hotel. These can create problems in the entire environment and this will have environmental impact as well. Legal factors play a major role in the marketing plan of the Australia hotel as this is essential for the entire growth of the hotel. The possible impacts of the legal legislative law have affect on the hotel as there can be different as well as serious changes in the hotel as well. Conclusion Therefore, it can be concluded that the macro environmental factors has huge effect on the entire hospitality industry. Proper formulation of the strategies and implementation of the same will have huge impact on the Australia hotel. The legal factors are essential in nature for the hotel industry as this will help them in gaining competitive advantage and attracting customers in the industry as well. Lastly, strategic analysis is required as this will help in implementation of the business operations in the future. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Australiahotelfremantle.com.au. (2017).Australia Hotel Fremantle | Excellent value, great location. Available at: https://www.australiahotelfremantle.com.au/ [Accessed 10 Oct. 2017]. Banahene, S., Ahudey, E., Mensah, C. (2016). Analysis of Macro Environment for Strategy Implementation: What is important to Handicraft Export Organisations in Ghana?.International Journal of Business Management Economic Research,7(3). Franzen, A., Vogl, D. (2013). Two decades of measuring environmental attitudes: A comparative analysis of 33 countries.Global Environmental Change,23(5), 1001-1008. Frynas, J. G., Mellahi, K. (2015).Global strategic management. Oxford University Press, USA. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Kucukvar, M., Egilmez, G., Tatari, O. (2014). Evaluating environmental impacts of alternative construction waste management approaches using supply-chain-linked life-cycle analysis.Waste Management Research,32(6), 500-508. Niedzwiecki, T. R., Lima, A. D., Lunkes, R. J. (2016). Analysis of organizational values in the" hotel industry" in the states of Rio de Janeiro and So Paulo (Brazil).Turismo e Sociedade,9(1).